An Open Letter to IIR and ePharma

An Open Letter to IIR and ePharma

Editors note: On March 11th, I received a notification that a new comment was posted to one of my podcast pages. Upon reading the content, I was quite surprised at the request and the spirit in which it was intended. I attempted to contact the person who posted this via the supplied phone number the following day, but my call was not returned. For context, I’ve posted the request below, along with my response. You can listen to the podcast in question here. The comment: [Redacted] alerted me to your…

Is It Time For Pharma To Give Up The Social Media Ghost?

Is It Time For Pharma To Give Up The Social Media Ghost?

Social media has been a big focus for pharma marketers for a while now. By my count, at least 30-45% of ePharma’s agenda from the 2014 NY conference was focused on the subject, and there is a whole cottage industry of other conferences specifically for social media fin the pharma industry. If you spend any time following pharma folks on Twitter, you can find tons of tweets on the subject and create whole feeds for hashtags like #socpharm, #hcsm, #pharmsm, etc. I say it’s time to move on. You read…

For Pharma, All Of This Has Happened Before

For Pharma, All Of This Has Happened Before

As someone who grew up with the internet and made it my career I can tell you, the era we’re in right now looks and smells oddly familiar. How? Well ‘back in my day’ the Internet was just a thing. Conceptual. New. No one understood it but everyone was talking about it. Consumers played with it. Brands tried to use it. The media talked about it endlessly. Like with most new things, objectives for success were often poorly defined, but money, gobs and gobs of money were thrown at it….

The 10 Commandments of Digital Marketing

The 10 Commandments of Digital Marketing

It’s that time again. Brands are starting their annual cycle of planning for the coming year. One of the quirks of pharma, that I haven’t experienced when working with other industries, is that brand managers responsible for digital turn over (through promotion or responsibility change) at an alarmingly high rate. As such, the institutional knowledge and learning for the role gets easily lost. Since a decent portion of pharma marketers enter a digital management role with little or no actual digital marketing experience, I thought it would be helpful to…