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Here are the links:

Emerging Media in Healthcare – New media technologies including social networks and electronic medical records are changing the way healthcare marketers can reach their audiences. This paper explains these changes and how you can leverage them to your advantage.

The Future of Healthcare Relationship Marketing – Relationship marketing in healthcare will change as new technologies make it easier for patients and physicians to control brands. Marketers have to adapt to this changing environment if they want to be successful.

10 Digital Rules to Keep Your Brand Healthy – In order to be successful in online/digital marketing, healthcare marketers must follow a simple set of rules. This paper outlines these rules and how it can ensure a successful online program.

Exercising Your Brand — Same as above, but from my publication in Pharmaceutical Executive