[Already know the drill and just want to submit something? Great. Click here to jump to the short form and here to jump to the detailed form.]
Some of you may be aware that I’ve been talking about writing a book for a while. Early in 2010, I’ll be releasing a “mini-book” that’s about understanding why it’s important to match your digital program to your customers’ “savviness” level. Stay tuned for that.
However, I’ve also been off and on working on a larger book (one of those big, hardcover types). While it’s nowhere near done, there is a basic outline and I’ve started writing chapters, but I need some help. That’s where you come in. I’m going to try something different and ask for your help in uncovering some of the examples to include in the book. You can read all the instructions below, but suffice it to say that if I use your example, I’ll mention you in the book.
For the record, the working title (but I’m sure it won’t end up as this) is: “We Hate Your .com: why your digitally savvy customers ignore everything you create.” The book is all about assessing what engages people online, what they ignore, and how to ensure that you’re doing the former, not the latter. For example, why do millions use Nike+ (and 30% return to the site more than once per week), while nearly everyone ignored Bud.tv despite a massive marketing campaign? I’ve got a bunch of examples and a framework that explains what works and what doesn’t, but I need even more examples.
Important point: while the Dose of Digital blog is mainly about pharma and healthcare, this book is not healthcare and pharma only. It will cover every industry, so any example is welcome, so feel free to pass this request along to anyone you’d like. You can submit as many examples as you’d like, whenever you want. Here’s a static link the form (which you’ll find embedded below as well): http://bit.ly/5M6zI7
Thanks in advance for your help. I have a spreadsheet that’s capturing every submission in real-time and you can review it any time you’d like (it’s a public effort after all). Here’s the link to the spreadsheet: http://bit.ly/4YIlST (feel free to share this as well). One request: if you check out the spreadsheet, please at least submit one thing. And if you are annoyed by long forms and just want to submit your link, here you go:
One more thing, if you hate filling out forms, try Twitter. Just send a tweet with #dodres included and a link to the digital program you’d like to highlight and it’ll automatically be added to the list. Send a tweet any time you come across something good (or bad).
If you have questions about the form or the book, please contact me.
