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YTT Podcast – EP 07: ‘ePharmapalooza’

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It’s our 2015 ePharmapalooza spectacular, with special guests Sean Hartigan, Zoe Dunn, and Christine Truelove. We discuss the sad state of the ePharma conference, how customer centricity is a myth, the lack of content curation for conferences, the industry family reunion, the lack of technology integration around the topics, how many years of attendance it takes to learn something new, the lack of digital proliferation, and why the industry deserves better.

Download link | RSS feed | iTunes link

Show Notes:
Music by the Mysterious Breakmaster Cylinder
ePharma Website

Launching tomorrow – The Dose of Digital podcast

YTT thumbnailTomorrow I’ll be launching a new feature for Dose of Digital, a weekly podcast that will feature notable guests from around the industry talking about trends, happenings, and interesting stuff. You can subscribe to the podcast on iTunes here, and I really hope you will. 

All of the episodes will be detailed in the Podcast menu at the top of the page, with compete show notes and links to items discussed during the program. If you like it, please give us a review on iTunes.

The title of the show, Yesterday’s Technology Tomorrow, derives it’s name from a comment made to me by a former client about the state of technology in pharma. I thought it apropos and will shamelessly steal the idea.

I’ll be back tomorrow with more information about the inaugural show and my very special guest. Stay tuned.

HealthTap Launches ‘AppRx’ – Get App Recommendations From Real Doctors


Via VentureBeat

“AppRx is one of the most important releases in the mobile health revolution,” HealthTap CEO Ron Gutman told VentureBeat via email. “We manage our health and well-being around the clock, and when we need a way to help us engage in our well being … apps are the best engagement solution to complement any health and wellness plan. We see a huge potential in engaging doctors to help people choose the best health and wellness apps for them and integrate mobile apps into the process of providing real reliable and engaging care.”