Social Media Wiki

10 Sure-Fire Ways to Get Me to Unfollow You on Twitter

We usually cover pharma or healthcare specific topics here, but today I wanted to touch on something more generic, but certainly part of today’s digital marketing mix, Twitter. With more and more pharma companies adopting Twitter as the digital tactic du jour, I thought this post would be fitting and helpful to anyone who has a Twitter account.

This is a teaser of 10 Sure-Fire Ways to Get Me to Unfollow You on Twitter. Click here to read the full post: (2361 words, 6 images, ~9:27 minutes reading time)


Pharma and Healthcare Social Media Wiki Updates (and Badges!)

The updates continue on the Pharma and Healthcare Social Media Wiki. I’ve added about 20 more listings today, which brings the total pretty close to 400 examples of pharma and healthcare social media programs. Thanks to everyone who continues to send recommendations for sites and programs to include in the wiki.

Many of you have asked what you can do to support the wiki, as you’ve found it so useful. Well, there are a few things you can do since you asked:

This is a teaser of Pharma and Healthcare Social Media Wiki Updates (and Badges!). Click here to read the full post: (319 words, 2 images, ~1:17 minutes reading time)


Diagnosis In: Twitter’s Dying a Slow Death

One more post that’s non-pharma/healthcare specific, so I put it on iMedia Connection.

Please check out my latest post: Diagnosis In: Twitter’s Dying a Slow Death

Here’s a little teaser: “Okay, so Twitter may have more than a few months to live, but it’s not going to be around for much longer the way I see it for one simple reason. It’s not because of all the issues with security that have been all over the digital news lately. It’s not because there’s something better. It’s not even because someone’s going to buy Twitter. Twitter has a terminal disease and nothing really can save it. The disease? Spam.”

This is a teaser of Diagnosis In: Twitter’s Dying a Slow Death. Click here to read the full post: (109 words, 1 image, ~26 seconds reading time)


Emerging Media in Healthcare and Pharma White Paper

After my recent post where I shared my white paper on “The Future of Digital Relationship Marketing in Pharma,” many of you inquired if I had any similar papers. You’re in luck. I have one that’s a different topic, but I think related.

This one is called: “Emerging Media in Healthcare and Pharma.”

Here’s a brief summary:

“There are a significant number of emerging media areas that will affect healthcare and pharmaceutical marketing campaigns in the future. Some will have an enormous positive impact on current marketing practices, while others will have devastating negative consequences on these same practices. The good news is that there are alternatives to the way many current campaigns are conducted that leverage the best in consumer understanding, interactive technologies, and solid marketing strategy (all while staying within DDMAC rules).”

This is a teaser of Emerging Media in Healthcare and Pharma White Paper. Click here to read the full post: (584 words, ~2:20 minutes reading time)


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