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10 Sneaky Marketing Tactics You Need to Avoid

Every once and a while, I get approached to write an article for a non-healthcare publication. I like to do these because they help ensure that I don’t get too narrowly focused on healthcare and pharma and lose track of everything else out there in digital marketing. When iMedia Connection asked me to write an article about deceptive digital marketing tactics, I knew it was right up my alley.

The article was just published today as an “In Focus” article, which they do twice a week. That means you can see my mugshot right on the homepage of iMedia Connection if you head over there right now. If you missed it, here’s what you missed…not too exciting, I know.

This is a teaser of 10 Sneaky Marketing Tactics You Need to Avoid. Click here to read the full post: (235 words, 1 image, ~56 seconds reading time)


Pharma Should Forget About Social Media Monitoring

Dose of Digital Mini White Paper

That Sham Wow Guy

<Play along and use your best infomercial voice to read this first paragraph.>

Do you find yourself frustrated that you can’t take action when you see something bad said about your product on Facebook? Do you find yourself secretly logging in at home to see what bloggers are saying about you? Do you fret that bad things are being said about your brand on WebMD, but you can’t go and check? Do you have a passing interest in Twitter, but don’t want to spend hours figuring out how it works? Well, then social media monitoring is NOT for you!

This is a teaser of Pharma Should Forget About Social Media Monitoring. Click here to read the full post: (2037 words, 4 images, ~8:09 minutes reading time)


Emerging Media in Healthcare and Pharma White Paper

After my recent post where I shared my white paper on “The Future of Digital Relationship Marketing in Pharma,” many of you inquired if I had any similar papers. You’re in luck. I have one that’s a different topic, but I think related.

This one is called: “Emerging Media in Healthcare and Pharma.”

Here’s a brief summary:

“There are a significant number of emerging media areas that will affect healthcare and pharmaceutical marketing campaigns in the future. Some will have an enormous positive impact on current marketing practices, while others will have devastating negative consequences on these same practices. The good news is that there are alternatives to the way many current campaigns are conducted that leverage the best in consumer understanding, interactive technologies, and solid marketing strategy (all while staying within DDMAC rules).”

This is a teaser of Emerging Media in Healthcare and Pharma White Paper. Click here to read the full post: (584 words, ~2:20 minutes reading time)


What Pharma Can Learn from the Pizza Guy

Dose of Digital Mini White Paper

I just couldn’t resist this post title after the response I had to my post (both positive and negative) called: What Pharma Can Learn from Pringles. Without going into too much detail, the takeaway message was supposed to be simple. Pharma and healthcare can learn a lot about the approaches other industries take in their marketing. Yes, pharma in particular is heavily regulated and limited in what they can do or say, but too often the best practices of other industries are ignored instead of us figuring out how to apply what worked well elsewhere to what we’re doing in pharma. It’s a big missed opportunity that I’ve been working on fixing for a long time.

This is a teaser of What Pharma Can Learn from the Pizza Guy. Click here to read the full post: (1615 words, 3 images, ~6:28 minutes reading time)


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