For Pharma, All Of This Has Happened Before

For Pharma, All Of This Has Happened Before

As someone who grew up with the internet and made it my career I can tell you, the era we’re in right now looks and smells oddly familiar. How? Well ‘back in my day’ the Internet was just a thing. Conceptual. New. No one understood it but everyone was talking about it. Consumers played with it. Brands tried to use it. The media talked about it endlessly. Like with most new things, objectives for success were often poorly defined, but money, gobs and gobs of money were thrown at it….

FDA’s Latest “Guidance” About Mobile Apps Is Much Ado About Nothing

FDA’s Latest “Guidance” About Mobile Apps Is Much Ado About Nothing

If you spend any amount of time in this business, you no doubt woke up this morning with your Twitter feed loaded with “What the FDA’s Latest Letter Teaches Us About Mobile” tweets. I did. Let me boil it down for you. Nothing. It teaches us nothing. No, I take that back. If you happen to be the one person left in the universe that doesn’t understand that in order to market any kind of diagnostic device in the United States, it first must be submitted and gain approval from…

10 Things to Do First in Digital Marketing

10 Things to Do First in Digital Marketing

I’m at the ePharma Summit conference today and have heard a lot of good information about what pharma companies should be doing next in digital marketing. The usual “sexy” topics like social media, of course, are dominating the conversation. Mobile apps are too, as you might have guessed. So, I decided to take a different approach in my talk and do the least exciting presentation of the conference. That is, everything I’m presenting will be things you already know you should be doing. However, you’re not doing them.

What If Your Customers Could Vote on Your Ads?

What If Your Customers Could Vote on Your Ads?

For avid Facebook users, you’ve all noticed the ads that are stuck onto the right side of your screen on nearly every page. What? You haven’t noticed them? Well, they are there. Go check it out for yourself and come back. See. I told you they were there. Don’t feel bad if you didn’t notice them. You’re in good company. Most people don’t notice them. Like many forms of banner ads, they are simply ignored and since they are relatively new to Facebook and people are very focused while on…