prec·e·dent
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1. a legal decision or form of proceeding serving as an authoritative rule or pattern in future similar or analogous cases.
2. any act, decision, or case that serves as a guide orjustification for subsequent situations.
- This blog is all about the latest technology advances that are going to improve our health and lengthen our lives. It's not the blockbuster drug advances, but digital technology that will lead the health revolution. I'm your author, Jonathan Richman.
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Why Cataloging and Calculations Should Be King
Do you know all of your national capitals?
Quick.
The capital of Norway.
Got it? Stumped?
Stay tuned for the correct answer.
For those of you who learned and remembered this type of information from your grade school days, congratulations. Geography is a tough subject for most of us. There was a time (not too long ago) when it would have been pretty challenging to find the answer to this question if you didn’t learn it at some point in the past and remember it. For those who didn’t know the answer and “Googled” it, accidentally stumbled upon the point of today’s post.
10 Healthcare Dinosaurs Digital Technology Will Make Extinct
It’ll probably come as no surprise to find out that I’m a big advocate for the increased use of digital technologies in healthcare. And it’s not just in marketing where I think a greater use of digital is not only inevitable, but also in nearly every facet of the healthcare system. It’s essential to improving healthcare for everyone. Over the past five years, the industry has changed dramatically as more and more digital technologies have replaced “traditional” ones. Some have been for the better and others still have a ways to go before we can decide if we’re better off.
How Google and Bing Plan to Eliminate the Need for WebMD (and Your Website)
Those of you who are regular readers know that I’m a big believer in search optimization. In most cases, it’s the single most powerful way to expose the right people to your brand at the right time. The importance of search as it relates to our digital lives is pretty significant. Consider this: 80% of all online sessions begin with search. Google has a 63.7% share of all searches. The point? Most people find things online by sitting down and using a search engine. It’s the first thing that happens 80% of the time. Two thirds of the time, these people are using Google. That means that just over 50% of the time when someone starts an online session, they open to Google and search.
