A few months ago, I innocently agreed to speak at the E-Patient Connections 2009 Conference. I say “innocently” because I didn’t know what I was getting into. It turns out that I somehow agreed to do a Pecha Kucha presentation. How hard could that be? Well, it was one of the most difficult presentations I’ve ever had to prepare. This is despite the fact that a Pecha Kucha presentation is only 6 minutes and 40 seconds. Minor detail though, you get only 20 slides and each slide is on screen for 20 seconds. After that, it advances automatically. No mercy. You don’t get to control it. If you want to see more about this format and see some great examples, check out the website dedicated to Pecha Kucha.
This is a teaser of Pharma Marketing with Meaning Pecha Kucha
. Click here to read the full post: (471 words, ~1:53 minutes reading time)
I just finished a few days at Digital Pharma this week and it was a great conference. One of the trailblazers in pharma social media, Shwen Gwee, was the chair for the conference and, as an advisor, I got to watch him push for the best of the best content and format. It worked. If you want a great recap of what happened, head off to Twitter and pour through the stream for the conference’s hashtag, #digpharm.
This is a teaser of How Pharma Overcomplicates Social Media
. Click here to read the full post: (1294 words, ~5:11 minutes reading time)
This is part three in the series, so you should probably read part one and two if you haven’t yet.
We’ve now established what the concept of Marketing with Meaning is and how it might relate to pharma. I gave the example of Baxter’s marketing for Aralast as a perfect demonstration of how it can work. I’ve also offered you a few other examples from healthcare and other industries, which can be found on the Marketing with Meaning blog and in the free download of chapter two of the book.
This is a teaser of How Marketing with Meaning Can Save Pharma — Part 3
. Click here to read the full post: (2730 words, 3 images, ~10:55 minutes reading time)
[Before you read any further, you probably should check out Part 1 if you haven't already.]
When you last left this blog, I outlined some of the big issues facing pharma marketing and provided a pretty striking example of how the lack of trust in pharma by many in the general public manifests itself. As a recap, I outlined three big problems that I think can be addressed by changing the way pharma companies market their products.
- Horrible PR and public perception from marketing tactics perceived as questionable
This is a teaser of How Marketing with Meaning Can Save Pharma — Part 2
. Click here to read the full post: (2840 words, 4 images, ~11:22 minutes reading time)
You know that I love hyperbole-sounding titles for my posts and today’s certainly appears to be no exception. But it is an exception. This isn’t an exaggeration.
There’s no question that pharma is in trouble. There seems to be a scandal a minute (whether real or created). Billion dollar fines seem to be the norm instead of billion dollar products. Sales growth has stalled for many and workforce cuts seem to come everyday.
This is a teaser of How Marketing with Meaning Can Save Pharma — Part 1
. Click here to read the full post: (871 words, 1 image, ~3:29 minutes reading time)
As you look through nearly any brand website, you’ll see all sort of content related to the brand. Of course, there’s information about the product including all of the brand messages and, of course, in the case of healthcare, a bunch of fair balance. Most every site in every industry goes beyond this and offers some information about their category whether it be information about LCD versus plasma TVs or, in healthcare, information about the diseases their products treat. That’s all standard.
This is a teaser of If You Charged for Your Content, Would Anyone Pay?
. Click here to read the full post: (1167 words, 1 image, ~4:40 minutes reading time)
In case you missed it (and welcome back to Earth if you did), Apple is releasing yet another version of the iPhone: the 3GS. In today’s post, I’m not going to tell you why this upgrade is going to dramatically change the way pharma markets its products using digital. Because it won’t.
This is a teaser of Is Pharma Ready for the New iPhone (or any iPhone)?
. Click here to read the full post: (1610 words, 11 images, ~6:26 minutes reading time)
