Social Media Wiki

Publications and Presentations

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[UPDATED: June 24, 2010]

If you want to be informed of any new white papers or presentations I publish, just fill out the form below. Your information will only be used for this purpose and will never be shared under any circumstance.


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Here is a sampling of some of my publications and presentations.

Publications

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The Biggest Mistakes and Golden Rules of Digital Relationship Marketing (397 downloads) — There are seven common mistakes that we constantly see in digital relationship marketing programs. This paper shows you how to avoid them. After you’re sure that your program isn’t making any of these mistakes, then keep reading and implement the “Golden Rules” for digital relationship marketing. Avoid the mistakes and embrace the rules, and your program will be head and shoulders above everything else out there.

Emerging Media in Healthcare and Pharma (1144 downloads) – New media technologies including social networks and electronic medical records are changing the way healthcare marketers can reach their audiences. This paper explains these changes and how you can leverage them to your advantage.

10 Digital Rules to Keep Your Brand Healthy (661 downloads) — In order to be successful in online/digital marketing, healthcare marketers must follow a simple set of rules. This paper outlines these rules and how it can ensure a successful online program.

The Future of Healthcare Relationship Marketing (1626 downloads) – Relationship marketing in healthcare will change as new technologies make it easier for patients and physicians to control brands. Marketers have to adapt to this changing environment if they want to be successful.

The Future of Pharma Digital Marketing (1133 downloads) — Recently, someone asked me a simple question: What will digital pharma marketing look like in five years? Naturally, I have a view on this — and it turns out that it’s not all social media. See my vision for pharma digital marketing in 2014.

Presentations

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*NEW Pharma Social Media…Yes, It’s Possible (852 downloads) — While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media marketing, many companies have already jumped ahead. This presentation is from the DIA annual meeting and was done to give a nice introduction of what’s currently happening in pharma and healthcare social media.

As an additional service to all of you, I’ve taken the audio from my presentation and synced it up with the slides using SlideShare’s SlideCast. I’ve embedded it below. It’s almost as good as being there.

Pharma Social Media…Yes, It’s Possible

*NEW 2010 Dosie Award Winners (901 downloads) — Here is my presentation from the BDI conference “Social Communications & Healthcare: Case Studies & Roundtables” to a packed house of about 350 (standing room only) people where I announced the winners of the Dosie Awards.  As a reminder, the Dosie awards were created to find the best examples of social media in pharma and healthcare. The nominees for the awards were drawn from the Pharma and Healthcare Social Media Wiki you’ve seen on this blog. If a site or program was listed on the Wiki, then it was a nominee. This means there were about 550 nominees, so we had to pare this list down to a set of finalists. You voted for the finalists and we revealed the finalists a few weeks ago. You then voted on the finalists to pick the ultimate winners and now we have them.

Communicating Drug Risking Using New Media Technology (510 downloads) — This was the presentation I did for a regulatory-focused meeting conducted by DIA. What happens when a pharma or healthcare product suddenly needs to communicate a newly found risk with one of their products? Can new channels such as social media be more effective than traditional methods? Below you’ll find a SlideShare Slidecast, which includes the audio from my presentation at DIA matched up with with slides.

Communicating Drug Risk Using New Media Technologies–Dose Of Digital

Three Things I Learned at the FDA Social Media Hearings and Three I Wish I Had (1041 downloads) –This is a review of what I took away as both a speaker and observer of the recent FDA hearings on social media in healthcare. I heard a few things that I was expecting and a few that surprised me. Ultimately, I learned three things, but didn’t learn about three things that I wish I had.

In summary, here are the three things I learned:

  • The FDA gets it
  • MedWatch is dead (a serious AE, BTW)
  • Consumers might actually want us there

And, the things I didn’t learn (but wish I had):

  • FDA’s plan for keeping up
  • The end of red herrings
  • What pharma REALLY wants to do

I presented this at a recent BDI conference. I recorded my talk and matched it up to the slides via the magic at SlideShare. You can check it out below. Press the green play button to hear the audio. The slides will advance on their own or you can just click through at your leisure.

FDA Social Media Review From Dose Of Digital

FDA Social Media Hearings Testimony–Corrective Action Specific (1053 downloads) – This is my testimony that I presented to the FDA at the recent hearings on the use of social communications in pharma. This specifically addressed FDA’s question regarding “what parameters should apply to the posting of corrective information on Web sites controlled by third parties?” This was for “Question 3″ that addressed the proper “corrective action” process.

FDA Social Media Hearings Testimony–Adverse Events Specific(1036 downloads) — This is my testimony from the recent the FDA upcoming hearings on the use of social communications in pharma. This presentation specifically addressed the FDA’s question regarding adverse event monitoring and reporting. This was for “Question 5″ that addressed issues regarding adverse events.

6 Steps to Getting Your Healthcare Social Media Idea Approved (373 downloads) — Here are the key principles you need to follow to get your pharma or healthcare social media program approved by your legal and regulatory teams. This is a fully annotated version with speaking notes.

Pharma Marketing with Meaning Pecha Kucha (687 downloads) –Using the Pecha Kucha style (20 slides, 20 seconds each), this is a presentation on Marketing with Meaning and how it relates to pharma marketing. The pharma and healthcare industries have struggled to find a way to truly connect with customers, but continue to use the old, interruptive model of advertising. Using Marketing with Meaning could the answer. Unfortunately, the production company messed up my slides, so I had to improv a bit. Follow this link to my post and you’ll be able to get more details and see a video of my presentation.

Annotated Version of Healthcare and Social Media…Know the Rules (1296 downloads) — Before jumping into social media, it’s important to understand the rules of the game. We have determined that there are five basic principles that every pharma or healthcare brand must follow in order to get started in social media. Following these principles will tell you what to do and what not to do in order ensure you win over your customers instead of chasing them away. The five principles are: Be Aware, Not Afraid, Monitor and Get Involved, All About E.V.E., Prepare to Surrender Control, and It’s Not About You. This is a fully annotated version with speaking notes.

If You Build It, They Will Come (374 downloads) — “If you build it they will come” may have worked in Field of Dreams, but times have changed. There is too much competition for consumers’ attention online allowing them to choose from any one of millions of other sites. Consumers now spend less and less time on “traditional” websites and instead find themselves spending hours with social media instead. These days, in order to ensure consumers receive, understand and are engaged in your brand message; you must bring it to them rather then hope they find you. No longer can pharmaceutical brand exist on just one site, have just one presence, one URL. This is a fully annotated version with speaking notes.

If you want to be informed of any new white papers or presentations I publish, just fill out the form below. Your information will only be used for this purpose and will never be shared under any circumstance.


* indicates required

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Mini White Papers

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Anywhere you see the Mini White Paper icon, you’ll know that you’re getting  posts on a general issue that can be re-applied to many other situations. For example, my post on The Myth of Adverse Event Reporting covers how pharma can deal with adverse event reports and how often they really occur. The information in that post can be used in a number of different situations. So, that’s what it takes to be a “Mini White Paper.” Just look out for this icon.

Mini White Paper

Here’s a list of the current Mini White Papers available:

Find Me Here Too…

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