I’ve talked about medication adherence a few times on this blog including some thoughts on how to improve it (most recently: “The Only Way Pharma Can Improve Compliance: Fun“). [Quick disclaimer: I'm using "compliance" and "adherence" a bit interchangeably in this post. I know they're different, but I'm going to spare a big debate. Just go with it. Thanks.] It’s certainly not an easy challenge and one that no one has figured out yet. There are certainly incremental improvements that have been made over the years, but we have yet to discover a “magic bullet.” But perhaps there isn’t one. Instead, maybe there are a number of different “cures” with one working for one person and another working for someone else. If we believe this is the case, then the only way to find these “cures” is to try something. In fact, we’ve got to try a number of different things, see what works, and throw out what doesn’t.