Before I delve into this rant, let me start by saying that Business Insider isn’t exactly the Economist of technology reporting. I’d equate it more to a poor man’s HuffPo, but the format of their SEO-optimized clickbait articles (or listicles in this case) means that they permeate the web at a high volume. Good for their ad rates, natch, but bad for informing the public at large in any meaningful way.
I write this because these types of articles shape the opinions of a large number of people who don’t otherwise understand that most of the coverage is superfluous fluff with no real substance. The problem seems to be particularly acute in healthcare technology reporting because, in my opinion, the people writing these stories aren’t even remotely qualified on the subject matter.
Case in point: This article on BI.com “9 Ways Google Is Changing The World” Google does do an excellent job self-promoting, but most of their announcements are vaporware that the tech media gobbles up like candy. BI bit hard on these announcements time and time again and covers them like they are real. To be fair, they’re not the only ones guilty of this, but I’ll detail a few examples to show you what I mean.