Social Media Wiki

How Pharma Overcomplicates Social Media

I just finished a few days at Digital Pharma this week and it was a great conference. One of the trailblazers in pharma social media, Shwen Gwee, was the chair for the conference and, as an advisor, I got to watch him push for the best of the best content and format. It worked. If you want a great recap of what happened, head off to Twitter and pour through the stream for the conference’s hashtag, #digpharm.

This is a teaser of How Pharma Overcomplicates Social Media. Click here to read the full post: (1280 words, ~5:07 minutes reading time)


Emerging Media in Healthcare and Pharma White Paper

After my recent post where I shared my white paper on “The Future of Digital Relationship Marketing in Pharma,” many of you inquired if I had any similar papers. You’re in luck. I have one that’s a different topic, but I think related.

This one is called: “Emerging Media in Healthcare and Pharma.”

Here’s a brief summary:

“There are a significant number of emerging media areas that will affect healthcare and pharmaceutical marketing campaigns in the future. Some will have an enormous positive impact on current marketing practices, while others will have devastating negative consequences on these same practices. The good news is that there are alternatives to the way many current campaigns are conducted that leverage the best in consumer understanding, interactive technologies, and solid marketing strategy (all while staying within DDMAC rules).”

This is a teaser of Emerging Media in Healthcare and Pharma White Paper. Click here to read the full post: (584 words, ~2:20 minutes reading time)


Why Pharma Needs Product Reviews

Dose of Digital Mini White Paper

We see them everyday on pretty much every site we visit…except for pharma. We often use them to make decisions about what products we buy and which we keep buying…except for pharma. We give our opinion to manufacturers, as the people who know what the product really does, to help them improve…except for pharma.

I’m talking about the product review. If you have bought anything online or researched a future purchase online, chances are that you referenced user-created product reviews. It’s becoming fairly standard practice for most companies, as they’ve come to realize that this is pretty much an expected feature among today’s consumer. But it wasn’t always this way. (note: I mentioned product reviews in my article “The Myth of Adverse Event Reporting.”)

This is a teaser of Why Pharma Needs Product Reviews. Click here to read the full post: (1678 words, 3 images, ~6:43 minutes reading time)


Bringing Digital to Pfizer’s Drug Giveaway

First, I would like to applaud the folks at Pfizer for their new MAINTAIN (Medicines Assistance for Those Who Are In Need) program. Yes, it’s a little bit of stretch to get to the acronym, but pharma’s got to have them. For those not familiar with the program, basically, it provides one year of free drugs if you’re unemployed at no cost. A couple of important caveats: you have to have been on the Pfizer drug for three months prior to losing your job and  have no other healthcare coverage for drugs. Essentially, this is the Hyundai Assurance program for pharmaceutical products. 

This is a teaser of Bringing Digital to Pfizer’s Drug Giveaway. Click here to read the full post: (1381 words, ~5:31 minutes reading time)


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