Bringing some clarity to Google’s ‘mobile friendly’ algorithm

Bringing some clarity to Google’s ‘mobile friendly’ algorithm

If you’ve read any piece online about Google’s recent ‘mobile friendly’ algorithm update, you no doubt must think the world is coming to an end. I’ve seen headlines with the terms “mobilegeddon” or touting “crippling penalties” for non-compliance, or “the biggest change in years!” To bring you up to speed, Google recently rolled out an update to it’s search algorithm that prioritizes mobile optimized pages over non-optimized ones when searching from a mobile device. I’ve written before about how this kind of hyperbolic tech reporting drives me batty, and the…

The False Economy Of Digital Metrics

The False Economy Of Digital Metrics

Data, data, everywhere – but none to help me think. The term ‘Big Data’ is the jargon du jour, but little operational excellence has come about in the pharma industry to justify the buzz. Partly this is due to the fact that leveraging ‘Big Data’ is an internal and operational challenge, one that the typical agency is unqualified to surmount. The other is that, and let’s be real here, the ‘Little Data’ around digital marketing is mostly bunk, and you don’t get permission to do the big things unless you…

Sorry Nerds, The Wearables Market is a Bonafide Mess

Sorry Nerds, The Wearables Market is a Bonafide Mess

So I’ve spent a fair amount of time testing a number of wearables over the past few weeks. Some of this I’ve done for my own edification, some for my own self-improvement, and all of them because I wanted to better understand the market prior to the launch of the Apple Watch. After over a year of using the likes of Google Glass, Microsoft’s Band, the FitBit Surge, and the Fitbit One, I can safely say that the wearables ecosystem is a fragmented and unreliable quagmire of devices. I don’t…

“Flop”

“Flop”

I’ve reported on the hackneyed approach that tech journalism sometimes employes, but this CNN/Money takedown article is just laughable. The author, David Goldman, outlines his ‘report’ on why Apple Watch will be a failure (despite admitting it will probably be a billion dollar product for Apple), and uses little to no data to support the claim. Here’s what I mean… It costs $350. That’s a lot of money to fork over for a device that adds a slight bit of convenience. It doesn’t do anything more than your iPhone does —…