A Glimpse into Live Video Streaming

A Glimpse into Live Video Streaming

New healthcare regulations have prompted the industry to approach patient-centered care in new ways. With the ultimate goal of improving patient satisfaction, the healthcare industry must put the patient at the center of care and embark into new territory to do so. In order to achieve this goal, the industry as a whole has begun to invest in new ways of engaging with patients outside of a traditional doctor’s visit, many of which may manifest on social media.

ResearchKit Is A Game Changer, Just Not The Way You Think

ResearchKit Is A Game Changer, Just Not The Way You Think

As you no doubt have read by now, Apple announced Monday an open-source medical platform named ResearchKit. The platform, which runs natively on an iOS device, provides medical and scientific institutions the ability to conduct real-world investigations using anyone who wishes to opt-in to the studies. At launch, there were apps from Mount Sinai (for Asthma), University of Rochester (for Parkinson’s Disease), Massachusetts General Hospital (for diabetes), the Dana-Farber Cancer Institute, UCLA Fielding School of Public Health, Penn Medicine, and Sage Bionetworks (for breast cancer), and Stanford Medicine and the…

The pharma implications of the FDA’s policy on low risk devices

The pharma implications of the FDA’s policy on low risk devices

On January 19th, the FDA released draft guidance about wearables dated January 20th, proving not only do they have access to a time machine, but they are totally willing to rub our noses in it. The document, which you can download here, relates to the FDA’s policy on what it deems as “low risk devices,” i.e., wearables. Low risk devices, by the FDA’s definition, are those that, “involve claims about sustaining or offering general improvement to conditions and functions associated with a general state of health that do not make any…

The 10 Commandments of Digital Marketing

The 10 Commandments of Digital Marketing

It’s that time again. Brands are starting their annual cycle of planning for the coming year. One of the quirks of pharma, that I haven’t experienced when working with other industries, is that brand managers responsible for digital turn over (through promotion or responsibility change) at an alarmingly high rate. As such, the institutional knowledge and learning for the role gets easily lost. Since a decent portion of pharma marketers enter a digital management role with little or no actual digital marketing experience, I thought it would be helpful to…