I admit that many of my posts end up being longer than the “typical” blog post. But, hey, who said that this blog was “typical?” The reason why some of my posts end up being so long is because I try to include three things in each post: an explanation of the issue (including supporting facts), the situation and issue as it relates to healthcare e-marketing, and, finally, my thoughts on a solution. Why stop with just one? In other words, I give you the background, the problem, and how to solve it.

You’ll notice that some posts now sport a handy icon that indicate they are part of the Mini White Paper series. These are posts on a general issue that can be re-applied to many other situations. For example, my post on The Myth of Adverse Event Reporting covers how pharma can deal with adverse event reports and how often they really occur online. The information in that post can be used in a number of different situations. So, that’s what it takes to be a “Mini White Paper.” And, yes, they’re long.

So, here are all the articles that currently feature the Mini White Paper icon:

• Why Your Facebook Page Doesn't Exist
• 10 Things I'd Like to Start Hearing About Pharma Social Media
• 10 Things I'm Tired of Hearing About Pharma Social Media
• Can Your Electric Bill Show Us How to Improve Medication Adherence?
• Why Cataloging and Calculations Should Be King
• 9 Simple Steps to Getting Started in Social Media
• 10 Healthcare Dinosaurs Digital Technology Will Make Extinct
• Are You Reminding Me or Annoying Me?
• The Seven Uses of Social Media in Business -- The 7 "C"s
• 14 Things That Will Inspire Your Digital Marketing in 2010
• Monitoring Adverse Events in Social Media for Pharma's Biggest Brands: Hopeless Task or Simple Project?
• The 7 Golden Rules in Digital Relationship Marketing
• The 7 Biggest Mistakes in Digital Relationship Marketing
• 166 Reportable Adverse Events Equals One Red Herring
• 8 Tips to Help You Own YouTube's Search Results
• Pharma Should Forget About Social Media Monitoring
• Crushing Pharma's Digital Marketing Dreams--Part 2
• Crushing Pharma's Digital Marketing Dreams--Part 1
• 6 Steps to Getting Your Healthcare Social Media Idea Approved
• What Pharma Can Learn from the Pizza Guy
• Why Pharma Needs Product Reviews
• Is Pharma Ready for the New iPhone (or any iPhone)?
• Become the Best of the Best in Digital Healthcare Marketing
• Follow Your Customers' Path to Success
• Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should)
• Pharma Search Engine Rankings Need Fixing
• How to Make the Social Media Risk Worthwhile
• Forget Communities, Create Channels Instead
• A Simple Treatment for Your Ailing Healthcare Website
• Pharma and Healthcare Social Media Principles Presentation
• Pharma Friends: If You Like DTC TV, You'll Love Social Media
• Healthcare and Pharma Social Media: It's All About E.V.E.
• Increase Enrollment with a Sneak Preview
• How Pharma Should Use Search Engine Marketing
• Pharma Needs an iPhone
• Providing Meaningful Customer Service in Healthcare
• DFC: The New DTC
• How to Avoid FDA Regulations Using Mobile Marketing
• Gaming To Save Healthcare Marketing
• Personalization and Individualization...What's the Difference?
• The Myth of Adverse Event Reporting
• The Digital Rules...First Things First