If you’re looking for a ton of social media insight or for the latest trends in digital technology in healthcare, today’s post isn’t going to cover much of that. If you want some of the former, then definitely check out “The Beginner’s Guide to Pharma Social Media.” For a bit of the latter, well, you’ll can check out pretty much everything else.
Today’s post has two purposes: first, to announce a major award that Dose of Digital just received, and second, to say thank you for your support in making this award possible.
This is a teaser of An Award for Dose of Digital…Thanks
. Click here to read the full post: (613 words, 1 image, ~2:27 minutes reading time)
A few months ago, I innocently agreed to speak at the E-Patient Connections 2009 Conference. I say “innocently” because I didn’t know what I was getting into. It turns out that I somehow agreed to do a Pecha Kucha presentation. How hard could that be? Well, it was one of the most difficult presentations I’ve ever had to prepare. This is despite the fact that a Pecha Kucha presentation is only 6 minutes and 40 seconds. Minor detail though, you get only 20 slides and each slide is on screen for 20 seconds. After that, it advances automatically. No mercy. You don’t get to control it. If you want to see more about this format and see some great examples, check out the website dedicated to Pecha Kucha.
This is a teaser of Pharma Marketing with Meaning Pecha Kucha
. Click here to read the full post: (455 words, ~1:49 minutes reading time)
This is part three in the series, so you should probably read part one and two if you haven’t yet.
We’ve now established what the concept of Marketing with Meaning is and how it might relate to pharma. I gave the example of Baxter’s marketing for Aralast as a perfect demonstration of how it can work. I’ve also offered you a few other examples from healthcare and other industries, which can be found on the Marketing with Meaning blog and in the free download of chapter two of the book.
This is a teaser of How Marketing with Meaning Can Save Pharma — Part 3
. Click here to read the full post: (2730 words, 3 images, ~10:55 minutes reading time)
[Before you read any further, you probably should check out Part 1 if you haven't already.]
When you last left this blog, I outlined some of the big issues facing pharma marketing and provided a pretty striking example of how the lack of trust in pharma by many in the general public manifests itself. As a recap, I outlined three big problems that I think can be addressed by changing the way pharma companies market their products.
- Horrible PR and public perception from marketing tactics perceived as questionable
This is a teaser of How Marketing with Meaning Can Save Pharma — Part 2
. Click here to read the full post: (2820 words, 4 images, ~11:17 minutes reading time)
