Hello to everyone from the PharmaMed conference. If you heard my talk, you’re one of the first people to know about “Digital Savviness.” You also know that the book and profiling tool aren’t quite ready. So, as promised, you can sign up here to be among the first to know when the book is available (free of charge to all my readers) and when the website with the profiling tool launches (free to everyone). Expect them both around late January. These things take time…or so they tell me.

In the meantime, just fill out this simple form and we’ll make sure we drop you a line when we’ve got something new to report. Feel free to share this with your friends and colleagues. In order to get a free book, you and your friends need to sign up here, so we can track who we owe books to. And remember, it’s first come first served, so sign up early. (Note: This list will only be used to inform you of events related to the launch of the book and website. You won’t be signed up for anything else and we only plan to send two emails between now and the launch.)

If you want a copy of my slides, you can get them from this link. One word of caution, there aren’t any speaker notes, so much of this won’t make sense if you didn’t hear my talk. I hope to have notes added soon. In the meantime, you can use this to refresh your memory or review some of the graphics.

Digital Savviness  (421 downloads)

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A few of you who didn’t attend the talk have asked to see what a couple of Digital Savviness profiles might look. So, here you go:

Oh yes, a couple more things while I’ve got you here…

Don’t forget to subscribe to the blog, so you don’t miss anything in the future.

Lastly, be sure to check out the Mini White Paper Series. These are posts on a general issue that can be re-applied to many other situations. For example, my post on The Myth of Adverse Event Reporting covers how pharma can deal with adverse event reports and how often they really occur online. The information in that post can be used in a number of different situations. So, that’s what it takes to be a “Mini White Paper.” And, yes, they’re long. So, here are all the articles that currently feature the Mini White Paper icon:

• Digital Marketing Lessons from 2011's Top Memes
• Lies, Damn Lies, and Pharma Social Media Statistics
• Thanks to Google Your Emails Don't Exist
• Why Your Facebook Page Doesn't Exist
• 10 Things I'd Like to Start Hearing About Pharma Social Media
• 10 Things I'm Tired of Hearing About Pharma Social Media
• Can Your Electric Bill Show Us How to Improve Medication Adherence?
• Why Cataloging and Calculations Should Be King
• 9 Simple Steps to Getting Started in Social Media
• 10 Healthcare Dinosaurs Digital Technology Will Make Extinct
• Are You Reminding Me or Annoying Me?
• The Seven Uses of Social Media in Business -- The 7 "C"s
• 14 Things That Will Inspire Your Digital Marketing in 2010
• Monitoring Adverse Events in Social Media for Pharma's Biggest Brands: Hopeless Task or Simple Project?
• The 7 Golden Rules in Digital Relationship Marketing
• The 7 Biggest Mistakes in Digital Relationship Marketing
• 166 Reportable Adverse Events Equals One Red Herring
• 8 Tips to Help You Own YouTube's Search Results
• Pharma Should Forget About Social Media Monitoring
• Crushing Pharma's Digital Marketing Dreams--Part 2
• Crushing Pharma's Digital Marketing Dreams--Part 1
• 6 Steps to Getting Your Healthcare Social Media Idea Approved
• What Pharma Can Learn from the Pizza Guy
• Why Pharma Needs Product Reviews
• Is Pharma Ready for the New iPhone (or any iPhone)?
• Become the Best of the Best in Digital Healthcare Marketing
• Follow Your Customers' Path to Success
• Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should)
• Pharma Search Engine Rankings Need Fixing
• How to Make the Social Media Risk Worthwhile
• Forget Communities, Create Channels Instead
• A Simple Treatment for Your Ailing Healthcare Website
• Pharma and Healthcare Social Media Principles Presentation
• Pharma Friends: If You Like DTC TV, You'll Love Social Media
• Healthcare and Pharma Social Media: It's All About E.V.E.
• Increase Enrollment with a Sneak Preview
• How Pharma Should Use Search Engine Marketing
• Pharma Needs an iPhone
• Providing Meaningful Customer Service in Healthcare
• DFC: The New DTC
• How to Avoid FDA Regulations Using Mobile Marketing
• Gaming To Save Healthcare Marketing
• Personalization and Individualization...What's the Difference?
• The Myth of Adverse Event Reporting
• The Digital Rules...First Things First

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