Social Media Wiki

I’m Off to SXSW…So Why Should You Care?

Tomorrow morning (6am flight for some reason), I’m off to the annual SXSW conference in Austin. For those who read this blog and work in healthcare and always have, you might not even know what the conference is. You should. It’s become the premier digital technology, media, and marketing conference in the world over the past few years. While there are film and music tracks to the conference, the biggest part is now the interactive track. So, if you have anything with digital technology (including using a computer), you might look into this conference. CNN actually had a nice article today about why SXSW matters. And for the first time this year, there’s actually a dedicated group of health-related sessions.

That’s one of the reasons I’m going. I’m interested in a few of the health-related sessions, but I’m not going to solely focus my time there. I’ve heard a lot of it already. Instead, I’m going for two big reasons. First, I’m speaking there (that’s slide number 1 at the top of this post). More on that in a minute. Second, I’m always on the lookout for what other industries are doing and what’s up and coming and trying to figure out how pharma and healthcare companies can leverage it. It’s usually years before healthcare companies adopt things that are old hat in other companies. This is especially true when it comes to digital technology and marketing. Looking at what other pharma companies are doing in digital in hopes of learning something will teach you one thing:

Nothing. (Click to read the rest…)

Facebook Pages Just Got Easier for Brands

New

Dose of Digital Mini White Paper

In case you didn’t notice, Facebook just released some dramatic changes to the way Pages work. It’s a massive upgrade that I see as something that makes it much easier for brands to use Facebook (even pharma and healthcare brands). I’m going to try to run through these changes and show you what’s new and how to use it. There have already been some good overviews of the changes (here’s Facebook’s official release), so I’m going to try to inform you of a few things that I haven’t seen talked about much and also give you a couple of tips I haven’t seen yet. I’ll also throw in a few new tricks too.
(Click to read the rest…)

Calling All Digital Innovations in Healthcare and Pharma

Those of you who follow this blog closely know that I’ve started to focus a lot of what I do on finding digital innovations in healthcare and pharma. These are the innovations that use digital technology to improve our health. Here’s my simple manifesto:

“In the future, it will be digital technologies that prevent, treat, and finally cure diseases and not the latest “blockbuster” drug that has yet to be discovered (and might never be).”

How’s that coming from a “pharma guy”? In any event, it’s been my ambition to write a book on this subject and I already have started some content for it, but it’s got a long way to go. However, one of the first steps to spread the word about this concept is an upcoming speaking gig that I have at SXSW. If you don’t know what SXSW is, then check it out  on their site, but this is how they describe it:

“SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the incredible new SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.”

(Click to read the rest…)

Social Media Supplement, Issue 2 — A Busy Week for Facebook

Since this is only the second issue of this feature here on Dose of Digital, here’s just a quick reminder of what it’s all about. If you know all of this, just skip down to the good stuff. You can find Issue 1 here.

This regular series will be a review of the biggest stories in social media and digital technology over the previous week. It’s not pharma or healthcare specific, so this should be helpful to keep you abreast of everything else out there if you don’t get the chance to look outside the healthcare industry very much.

These updates (including this one) are going to be authored by my colleague here at Bridge Worldwide, Tony Blankemeyer, one of our very capable Research Analysts. You can find Tony on Twitter and LinkedIn.

If you have any feedback or suggestions for the next issue of the supplement, send Tony a tweet or submit it on our contact page. Issue 1 was sent out on a Friday afternoon. We’re trying Issue 2 on Monday morning. Which works best for you?

What did you miss last week? Catch up now before your first meeting of the day…

Another jam-packed issue!  Is there a week that Facebook doesn’t roll out something new?  This week we saw a  number of big announcements around the Photos section, taking control of your data, and probably more notable, their new Groups features.  One interesting design change at Facebook that I’m afraid may fly under the radar is the Page stories getting Condensed.  I think this could have a HUGE impact on brands that have a thriving community.  This issue also has a couple new pieces about Amazon, and for all of our designers, what are your thoughts on this whole Gap logo fiasco?

Gap to Crowdsource Ideas After New Logo #FAIL

Gap brand unveiled a new logo on Monday and shortly after the people spoke: they hated it.  You can check it out at their website, but check Facebook and Twitter for what customers are saying.  The Gap quickly responded by fielding ideas from their fanbase for new designs.

Your Facebook Page Stories Get Condensed

Some of you may be saying, “so what?” but if your brand is working towards harvesting an engaging community, this could be a really big deal.  While this cleans up our Facebook Page’s Wall, there is now an added click just to view comments and likes.  We’ll have to keep an eye on our communities to see if our number of interactions decline as a result of this.

Yahoo Search Gets a Makeover [Video]

Yahoo released its new search experience today, making its web search more streamlined and visual, improving its mobile search and adding a list of hot search topics to its front page.

Now when you search for entertainment or news-related topics, instead of a long list of results, you’ll get a box with vertical tabs, which give you several different ways to examine the topic.

New Facebook Groups

Facebook Groups are a shared space where members can participate in communal activities like group chat, e-mail lists, document sharing and group photo-tagging. Groups are closed by default (but can be secret or open) and the most-viewed ones will automatically live in the left-hand navigation of the page for easier access.  This article does a nice job of breaking down what you need to know.  Some people think this may be the latest feature to stall Google’s continued attempts to be a player in social.  Other’s think they should have thought out the “opt-in” feature better.

This week’s announcement was mainly about:

  • privacy
  • giving you the power to control who sees what
  • where your data goes (with the ability to protect your information by keeping a copy of it) – See next article for more detail.

Facebook’s New Tools for Data Privacy & Portability

Another thing that came out of the new Groups announcement, was the ability to take more control of your Facebook presence.  You can now download a file that compiles all of your personal data: pictures, video, and everything else on Facebook.

There is also a new dashboard for seeing how apps use the data in your profile, etc.

Look out Flickr, Facebook upgrades their Photos section

Rolling out to all users soon, you will be able to upload and download hi-res photos up to 2048 pixels wide or high — that’s large enough for print-quality images.

These changes allow a whole new class of image-sharing, up to and including photography, modeling and graphic design portfolios.

Amazon is selling stuff through Facebook for the first time

First product?  Pampers.

Amazon prepping an App store, Starts with Android

In other Amazon news, this week they sent out “welcome packets” to developers.  It looks as if they are gearing up for a store launch by the holiday season.  Article makes note, that while app store segmentation could be an issue, it sounds to me like a win-win in terms of exposure for the developers, and a piece of the revenue for Amazon.

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