Facebook As a Driver of Better Health Outcomes?

Facebook As a Driver of Better Health Outcomes?

We all know the story of how Facebook began, but what is less clear is where it is going. It continues to be the dominant social platform, and through new features and acquisitions, increasingly meets many, if not all, of our social and even information seeking and entertainment needs. Have a question about where to vacation? Get advice from friends and stalk their photos on Facebook. Looking into a new job candidate? Check out their Facebook page. Didn’t catch last night’s game and looking for reactions? Search it up, on…

A Glimpse into Live Video Streaming

A Glimpse into Live Video Streaming

New healthcare regulations have prompted the industry to approach patient-centered care in new ways. With the ultimate goal of improving patient satisfaction, the healthcare industry must put the patient at the center of care and embark into new territory to do so. In order to achieve this goal, the industry as a whole has begun to invest in new ways of engaging with patients outside of a traditional doctor’s visit, many of which may manifest on social media.

Dose of Digital v3.0

Dose of Digital v3.0

Dose of Digital is undergoing an exciting transformation. Dose of Digital is a now partnership among WPP’s healthcare-focused agencies to cover interesting topics related to how digital technology influences healthcare and marketing and its potential implications for the future. We will focus on the discussion of technology’s place in the way we mange our everyday health and the role brands can and should play.  As new devices to track and monitor our health appear, the definition of health and wellness expands, and the way we communicate with healthcare providers changes. We believe…

Meeting Icebreakers That Are Better Than Yours

Meeting Icebreakers That Are Better Than Yours

I typically loathe the perfunctory icebreaker questions that sometimes get used during corporate meetings. You know the kind I’m referring to? They’re the, “If you were a vegetable, what kind of vegetable would you be” questions. I’ve been in a couple of meetings lately that used icebreakers to open the meeting and the questions were downright torture. As much as I generally don’t like the icebreaker concept, these questions could be more interesting and be far more effective at helping the attendees reveal something about themselves. To that extent, I’ve…