Dose of Digital v3.0

Dose of Digital v3.0

Dose of Digital is undergoing an exciting transformation. Dose of Digital is a now partnership among WPP’s healthcare-focused agencies to cover interesting topics related to how digital technology influences healthcare and marketing and its potential implications for the future. We will focus on the discussion of technology’s place in the way we mange our everyday health and the role brands can and should play.  As new devices to track and monitor our health appear, the definition of health and wellness expands, and the way we communicate with healthcare providers changes. We believe…

Meeting Icebreakers That Are Better Than Yours

Meeting Icebreakers That Are Better Than Yours

I typically loathe the perfunctory icebreaker questions that sometimes get used during corporate meetings. You know the kind I’m referring to? They’re the, “If you were a vegetable, what kind of vegetable would you be” questions. I’ve been in a couple of meetings lately that used icebreakers to open the meeting and the questions were downright torture. As much as I generally don’t like the icebreaker concept, these questions could be more interesting and be far more effective at helping the attendees reveal something about themselves. To that extent, I’ve…

Bringing some clarity to Google’s ‘mobile friendly’ algorithm

Bringing some clarity to Google’s ‘mobile friendly’ algorithm

If you’ve read any piece online about Google’s recent ‘mobile friendly’ algorithm update, you no doubt must think the world is coming to an end. I’ve seen headlines with the terms “mobilegeddon” or touting “crippling penalties” for non-compliance, or “the biggest change in years!” To bring you up to speed, Google recently rolled out an update to it’s search algorithm that prioritizes mobile optimized pages over non-optimized ones when searching from a mobile device. I’ve written before about how this kind of hyperbolic tech reporting drives me batty, and the…