Augmented Reality and Pokémon GO

Augmented Reality and Pokémon GO

Augmented Reality (AR) functions by digitally enhancing a person’s view of a physical, real-world environment by augmenting its elements using computer-generated inputs such as sound, video, graphics, or GPS data. AR technology has existed for a few years, but thanks to the new smartphone game, Pokémon GO, people are finally interested in it.   While the first head-mounted displayed system using computer-generated graphics was developed by Ivan Sutherland in 1968, the term “Augmented Reality” was not coined until 1990, by a Boeing researcher named Tom Caudell. In the early 90’s,…

Facebook As a Driver of Better Health Outcomes?

Facebook As a Driver of Better Health Outcomes?

We all know the story of how Facebook began, but what is less clear is where it is going. It continues to be the dominant social platform, and through new features and acquisitions, increasingly meets many, if not all, of our social and even information seeking and entertainment needs. Have a question about where to vacation? Get advice from friends and stalk their photos on Facebook. Looking into a new job candidate? Check out their Facebook page. Didn’t catch last night’s game and looking for reactions? Search it up, on…

A Glimpse into Live Video Streaming

A Glimpse into Live Video Streaming

New healthcare regulations have prompted the industry to approach patient-centered care in new ways. With the ultimate goal of improving patient satisfaction, the healthcare industry must put the patient at the center of care and embark into new territory to do so. In order to achieve this goal, the industry as a whole has begun to invest in new ways of engaging with patients outside of a traditional doctor’s visit, many of which may manifest on social media.

Dose of Digital v3.0

Dose of Digital v3.0

Dose of Digital is undergoing an exciting transformation. Dose of Digital is a now partnership among WPP’s healthcare-focused agencies to cover interesting topics related to how digital technology influences healthcare and marketing and its potential implications for the future. We will focus on the discussion of technology’s place in the way we mange our everyday health and the role brands can and should play.  As new devices to track and monitor our health appear, the definition of health and wellness expands, and the way we communicate with healthcare providers changes. We believe…