A Brief History of Healthcare in Videogames

A Brief History of Healthcare in Videogames

“…health-focused video games, including those for mobile platforms, now deserve serious attention.” Interactive Games to Promote Behavior Change in Prevention and Treatment: The Journal of the American Medical Association (JAMA), March 2011 A lot of attention is being paid to gaming at the moment. Rightly so. Game modeling’s place in the toolkit of marketing is still in its infancy, but should and will gain traction in the months to come. I’ll be writing more on the subject in a later post (reprising a presentation on the subject I gave about a…

Can Your Electric Bill Show Us How to Improve Medication Adherence?

Can Your Electric Bill Show Us How to Improve Medication Adherence?

I’ve talked about medication adherence a few times on this blog including some thoughts on how to improve it (most recently: “The Only Way Pharma Can Improve Compliance: Fun“). [Quick disclaimer: I’m using “compliance” and “adherence” a bit interchangeably in this post. I know they’re different, but I’m going to spare a big debate. Just go with it. Thanks.] It’s certainly not an easy challenge and one that no one has figured out yet. There are certainly incremental improvements that have been made over the years, but we have yet to…