A Glimpse into Live Video Streaming

A Glimpse into Live Video Streaming

New healthcare regulations have prompted the industry to approach patient-centered care in new ways. With the ultimate goal of improving patient satisfaction, the healthcare industry must put the patient at the center of care and embark into new territory to do so. In order to achieve this goal, the industry as a whole has begun to invest in new ways of engaging with patients outside of a traditional doctor’s visit, many of which may manifest on social media.

Who Responds To The Responders?

Who Responds To The Responders?

As I thought it might, my last post about social media stirred quite a bit of discussion. As such, I thought it would be useful to perhaps dedicate another post as a means of both clarifying my position, and providing some counter-points to the various responses that have been generated around the web. To recap, my original post wasn’t meant to suggest that pharma should completely abandon social media, but rather that the interest in social engagements is over-calibrated when weighed against the potential business impact for a given brand….

Is Facebook Robbing Us of Our Political Power?

Is Facebook Robbing Us of Our Political Power?

On March 25th the Human Rights Campaign launched a social campaign to raise awareness for the marriage equality debate currently being deliberated by SCOTUS. You probably saw the campaign, which asked users to change their profile picture to that of a red square with a bold equal sign.  When I checked Facebook Wednesday morning, my entire feed was covered with these logos, as a good portion of my Facebook friends had decided to participate. As I thought about it over my morning coffee, I was struck with the thought that…