Facebook made some major changes to its platform starting late September 2011, as announced at their f8 Conference. More changes will be rolled out in the coming weeks to more users as the new “Timeline” feature is open to all users. To educate everyone on these changes and how they might impact healthcare, we put together a series of posts and white papers. To ensure you didn’t miss any of them, we’ve put them all in one place, so you can review everything from this series all about the Facebook updates.

Posts:

How New Facebook Features Will Impact Healthcare – A quick look at how one feature included in the new Timeline profiles might subtly improve healthcare for everyone.

Two Simple Ways Pharma Can Use the New Facebook Features – There might be a couple of ways that pharma and healthcare companies could use some of the new Open Graph actions that have been announced to create valuable content and worthwhile engagement on Facebook.

Using the New Facebook Insights to Improve Your Page – The new Insights report that is available to all Page admins is a dramatic improvement. This post reviews the changes and how to leverage them.

New Facebook Features for Pharma – While this isn’t a change that was made after f8, it is still a significant feature that can be leveraged for pharma and healthcare companies. This post introduces a footer that is always visible, which can be added to the bottom of your Facebook Page. This can be used for disclaimers or other information that you always want visible. This post includes a video demonstration of exactly how to implement this feature. You can see this feature in action on this Facebook Page for Curital, an imaginary pharma product I created.

Papers:

Major Facebook Changes and What They Mean for Your Brand (834 downloads) – This full-length white paper reviews all of the changes to the Facebook platform and includes lots of images to help better visualize everything. If you want the complete rundown, then this is for you.

Facebook Insights Gets an Upgrade (347 downloads) – This is a brief overview of the changes to Facebook Insights if you’re looking or something shorter than the post referenced above.

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