Initial Impressions of Sphero 2.0: The Best and Worst of the Digital Age

Initial Impressions of Sphero 2.0: The Best and Worst of the Digital Age

Last night I picked up a Sphero 2.0 from the Apple Store as I needed to test it out for a client project. After about 5 minutes I remarked to my wife that, “This is exactly what’s good and bad about my job. On the one hand, I get to play with these neat kinds of toys and call it work. On the other hand, it’s a $129 dollar ball.” Initially, I thought my 8 month old puppy would love it, as it was more interactive then her usual analog…

Breaking Pharma’s Web 1.0 Addiction

Breaking Pharma’s Web 1.0 Addiction

“We can break the cycle of blandness. We can jam up the assembly line that spits out one dull, lookalike piece of crap after another. We can say, ‘Why not do something with artistic integrity and ideological courage?’” –  Tibor Kalman “Click here to learn more.” –  Pharma As I am often want to do, last week I spent the better part of a day poking around the internet looking at the general scale, scope, and style of what’s being deployed online for the industry. Part of this was research for gathering…