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A Deep Review Of My First 2 Months With Google Glass

All Your Face Are Belong To Us

All Your Face Are Belong To Us

I’ve recently been adopted into the Google Glass explorer program. I debated whether or not to accept the invitation, but ultimately felt it probably would be a good idea, if for no other reason than there may be something unexpected that came from using them for a bit. Having had the chance to play with Glass a few times prior to this, the experience left me rather nonplussed. Factoring in the $1,500 price tag, and my interest was marginal. Had work not agreed to cover the expense, I probably would have passed on the invite altogether.

I’ve been using Glass off and on now for about a month and its taken me that long to crystalize some of my opinions on the kit. While I can see the potential for the Glass platform, and new apps keep coming online every day, I don’t think it’s ready for prime time.

Setting expectations.
If you’re expecting Glass to be the future of replacing your phone or tablet, you’re going to be disappointed. Based on what you may see on the ‘net, Glass is not a great device for watching video, surfing the web, reading long text, etc. I don’t believe it was designed with those kinds of usages in mind.

Going in I expected Glass to be a kind of dual threat; acting as a kind of digital personal assistant bringing much more utility and value to the kinds of things that the notification screen on your phone does, and serving specific purposes when using applications developed for the platform. Sadly, it only does one of these things well (for now).

Be prepared to look like a tool.
I don’t mean this to be snarky, but it’s a reality of the device, and one that I believe limits its potential as a mass consumer device. Glass is viewed by most as 1,500 dollars of wearable pretentiousness. I spent a bit of time wearing it in various situations and doing so tends to provoke one of two actions: hostility or annoying curiosity. When I was wearing Glass while around others (not in an agency setting mind you, but out IRL) people would either ask you not to take their picture and try to stay out of your line of sight. That, or every Tom, Dick, and Harry (strangers no less) would walk up and ask to try them on. Read More…

Dispelling 4 Mythological Beliefs About Innovation

According to the ancient Greeks, Prometheus took pity on mankind. He walked among men and noticed that they were no longer as happy as they were when Kronos the Titan was their king. He saw them living in the dark and shivering in the cold because they had no light to help them see and no fire to help them stay warm.

So Prometheus stole a spark from Zeus’s own lightning and brought fire to mankind. It was the dawn of civilization and enabled mankind to flourish.

But while mankind was now off cooking steak and smelting bronze, things didn’t work out so hot for Prometheus himself. For his disobedience he was chained to a rock at the top of a mountain and every day a giant eagle would come tear out his liver and eat it. At night, his liver would regenerate and the ordeal would begin anew each day.

It’s an interesting time for all the digital Promethei, especially those working in marketing. After all, our jobs require that we bring new and unknown ideas to our clients with the hope of ‘futurizing’ their marketing mix to make it more effective. In the America that we live in, almost everyone has a smartphone in his or her pocket. A majority of Americans have high-speed web access, and the sheer number of digitally enabled things we interact with is greater than ever before. The internet of things is upon us. The power and ubiquity of the platforms and APIs available to any given development team means things can be created at a scale and speed that were impossible 5 years ago.

Compounding the situation further is that you can’t flip through Wired or Inc. or Fast Company without reading pages upon pages about the ever-changing landscape of start-ups and internet-based businesses that are reshaping the American economy. The tech business is booming. Being a wild success with a tech idea is becoming the new American Dream and everyone fantasizes about becoming the next great digital titan.

But this has created a Jekyll and Hyde(1) type of situation. In one sense, it’s been empowering. Marketers are embracing new ideas and experimentation with a zeal that hasn’t seen since the early days of the web. Digital innovation is now coveted and the internet is no longer seen as an inferior medium compared to others. Additionally, clients are gaining a greater appetite for ‘new’ and “differentiating’ ideas and the willingness to try things may be at an all time high.

But.

As if they weren’t undervalued enough already, strategy and planning are becoming increasingly viewed as unnecessary, and clients are shifting from defining the objectives for a brand to defining the tactical imperatives of a brand. For example, it’s no longer ‘obtaining new customers’ or ‘getting a patient to stop missing every third dose’, it’s ‘build an app”, or ‘use Shazaam.’ This type of behavior isn’t new, but it does seem to be getting more commonplace with every passing day.

The problem isn’t so much the extensive tactical requests, but the inherent implication that because it’s supposed to be innovative, thinking isn’t necessary, success is easy, and poor design doesn’t matter. Mythologies have evolved with clients about what innovation is and how it happens, some of them so fanciful, they might as well come with wings and a tail. It’s time to dispel those myths and hopefully do so in such a way that we can all stop feeling like our livers are being eaten. Read More…

Anatomical Pinball Table Combines 2 Of My Favorite Things

KidneyBall!

Via Boingboing.net 

Canadian artist Howie Tsui redesigned a pinball machine to turn it into a crude simulation of a musket-ball rattling around a soldier’s guts for a War of 1812-themed exhibition currently running at the Agnes Etherington Arts Centre at Queens University in Kingston. It’s meant to demonstrate the way that repetition and concentration can inure you to the horrors of war.

This would have been Awesome+1 if the flippers were leg bones.

Breaking Pharma’s Web 1.0 Addiction

“We can break the cycle of blandness. We can jam up the assembly line that spits out one dull, lookalike piece of crap after another. We can say, ‘Why not do something with artistic integrity and ideological courage?’”
–  Tibor Kalman

“Click here to learn more.”
– 
 Pharma

As I am often want to do, last week I spent the better part of a day poking around the internet looking at the general scale, scope, and style of what’s being deployed online for the industry. Part of this was research for gathering up content to be included in the social and mobile wiki, and part of it was because I’m curious as to what the ‘State of Pharma Web Design’ is for 2013. Needless to say, the picture is pretty bleak.

To say I’m baffled by this is an understatement. The industry as a whole seems entirely focused on innovation. This is good. I ‘listened’ into the #ePharma stream on Twitter, and there was an enormous appetite for social, mobile, gaming and other emerging trends. This is also good.  But when does innovation become about adopting latest generation thinking across the entirety of the digital medium, rather than just being relegated to the exploration of new platforms and channels?

Which brings me back to my web searches. The state of design in the industry today is abysmal. A-BIZ-MAL. It’s not just the design and user experience, which is bad enough, but the structure, layout, and production values. All of which are state of the art – if you were reading this post in 1999.

Just take a look at the websites of the top selling brands in pharma right now.

Read More…