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Anatomical Pinball Table Combines 2 Of My Favorite Things

KidneyBall!

Via Boingboing.net 

Canadian artist Howie Tsui redesigned a pinball machine to turn it into a crude simulation of a musket-ball rattling around a soldier’s guts for a War of 1812-themed exhibition currently running at the Agnes Etherington Arts Centre at Queens University in Kingston. It’s meant to demonstrate the way that repetition and concentration can inure you to the horrors of war.

This would have been Awesome+1 if the flippers were leg bones.

Breaking Pharma’s Web 1.0 Addiction

“We can break the cycle of blandness. We can jam up the assembly line that spits out one dull, lookalike piece of crap after another. We can say, ‘Why not do something with artistic integrity and ideological courage?’”
–  Tibor Kalman

“Click here to learn more.”
– 
 Pharma

As I am often want to do, last week I spent the better part of a day poking around the internet looking at the general scale, scope, and style of what’s being deployed online for the industry. Part of this was research for gathering up content to be included in the social and mobile wiki, and part of it was because I’m curious as to what the ‘State of Pharma Web Design’ is for 2013. Needless to say, the picture is pretty bleak.

To say I’m baffled by this is an understatement. The industry as a whole seems entirely focused on innovation. This is good. I ‘listened’ into the #ePharma stream on Twitter, and there was an enormous appetite for social, mobile, gaming and other emerging trends. This is also good.  But when does innovation become about adopting latest generation thinking across the entirety of the digital medium, rather than just being relegated to the exploration of new platforms and channels?

Which brings me back to my web searches. The state of design in the industry today is abysmal. A-BIZ-MAL. It’s not just the design and user experience, which is bad enough, but the structure, layout, and production values. All of which are state of the art – if you were reading this post in 1999.

Just take a look at the websites of the top selling brands in pharma right now.

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Predicting The Future Of Medical Terrorism

WILE E. COYOTE - GENIUSRecently I had the privilege to yet again attend WPP’s technology and innovation conference, STREAM. Held in Marathon, Greece, the setting provides its own magic, but the attendees are an eclectic group that leaves me inspired and always sends me home with all kinds of new ideas. Exactly what you want from a conference such as this.

On the last night there, a bunch of us were fighting it out playing Mindflex, a concentration game where you battle for control of the game piece by wearing a headset that measures your brain activity and concentration. I did not do well. (I blame the cocktails). I was struck about how quickly science fiction level tech is becoming a mainstream reality. We all can probably remember a time when we dreamed up some fascinating gadget or gizmo that was controlled merely by thinking about it, but it always seemed impossible.

Yet here I was, sitting in Greece, trying to focus my way to victory by playing a game with my brain. Welcome to the year 2012. Where mind control devices are now affordable retail hardware.

When I was done with my turn, I left to apply some alcoholic salve to my humiliating loss and struck up a conversation with a few techies that worked at various start-ups. Each was telling a story or two about how they knew someone who tried hacking into this site or that server. Mostly harmless stuff, but it fostered an idea. In the age of seamlessly integrated network technology and data collection software appearing all over the healthcare space, are we asking for trouble? More importantly, could an organization like Al-Qaeda or Anonymous hack into medical technologies and wreak havoc on a large scale?

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Calling All Digital Innovations in Healthcare and Pharma

Those of you who follow this blog closely know that I’ve started to focus a lot of what I do on finding digital innovations in healthcare and pharma. These are the innovations that use digital technology to improve our health. Here’s my simple manifesto:

“In the future, it will be digital technologies that prevent, treat, and finally cure diseases and not the latest “blockbuster” drug that has yet to be discovered (and might never be).”

How’s that coming from a “pharma guy”? In any event, it’s been my ambition to write a book on this subject and I already have started some content for it, but it’s got a long way to go. However, one of the first steps to spread the word about this concept is an upcoming speaking gig that I have at SXSW. If you don’t know what SXSW is, then check it out  on their site, but this is how they describe it:

“SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the incredible new SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.”

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