A lot of the insight and thinking you find on this blog comes from the outstanding talent from the awesome agencies within our parent company, WPP. So, while I’m the managing editor of this blog, we all will be working hard to keep you up to date on latest in digital and healthcare marketing.
Here’s a little more about them (And me) including contact information if you need to reach any of them directly.
Bill Evans is the Managing Editor for Dose of Digital and the Executive Vice President and Chief Digital Officer for Team Chemistry @ WPP, leading the consolidated digital marketing business for Johnson & Johnson. Mr. Evans is responsible for driving strategic innovations, ensuring creative excellence and leading the R&D of emerging technologies in order to protect and grow market share for his brands.
Prior to joining Team Chemistry, Mr. Evans led the digital practice for Fleishman Hillard New York, working with brands to develop and manage digital channel strategies and social business initiatives to increase both revenue and reputational indices. In addition to his daily responsibilities, Mr. Evans served as one of the chairpersons for the agency’s global healthcare practice, working with colleagues and clients around the world. He was one of the primary strategists behind the agency’s approach to social media, helping clients navigate the evolving world of communication, conversation, and community.
Mr. Evans has been a frequent speaker on the future of digital and the innovative role social media and mobile can play in healthcare. He was a featured speaker at the annual eXl Digital Phrama Conference, served as host and keynote speaker for PR Week’s ongoing thought leader roundtable series, served as keynote speaker and conference chair for ALI’s Social Media and Healthcare Conference, and has been a featured guest on Fox News and CNBC.
Mr. Evans is recognized as a healthcare pioneer, developing several industry-first programs and winning several prestigious awards, including the DTC Perspectives Campaign of the year, the Yahoo! Big Idea Chair, and the Pharma Voice Best Patient Compliance Program.
During his career, Mr. Evans has handled programs for some of the industry’s biggest brands, including Pizza Hut, M&Ms, AT&T, Barnes & Noble’s nook, Tylenol, Lipitor, Claritin and Coppertone.
Jonathan is the original creator of Dose of Digital, which he founded back in 2008. In May 2012, Jonathan turned over the reins of Dose of Digital after leaving the agency where he founded the blog and heading outside of healthcare. In January 2012, Jonathan became Vice President, Product Marketing for Cincinnati-based startup Zipscene. He responsible for leading product development and all marketing and thought leadership efforts for Zipscene. Zipscene is a digital marketing platform specifically created for restaurants and counts among its clients leading chains like Bob Evans, Macaroni Grill, and Bruegger’s. You can read more about his experience in the startup world on his new blog: Starting Up and Away.
Prior to joining Zipscene, he was Group Director of Insights and Planning at Possible Worldwide Cincinnati (formerly Bridge Worldwide) and was responsible for providing strategic direction and leadership for its clients. Possible Worldwide is part of WPP and a top 10 digital marketing agency with offices in 10 countries and more than 1,200 employees, representing clients from Procter & Gamble and Target to Microsoft, ConAgra Foods and Samsung. Jonathan was with Possible (originally Bridge Worldwide) for nearly five years.
Jonathan has been regular speaker at major national marketing conventions and have been quoted in publications including The Wall Street Journal and The Washington Post. He was once invited by the Food and Drug Administration to speak at its public hearings on social media in pharmaceuticals and was recently interviewed on NPR’s “All Things Considered.”
Beyond health care, he is a contributor for digital marketing journals such as iMedia Connection and AdAge’s DigitalNext, where he’s contributed articles on all manner of digital marketing topics. Jonathan was recently named a winner of a WPP Atticus award, which recognizes the best thought leadership within WPP, for his work We Hate Your .com.
Prior to joining Possible Worldwide in 2007, he worked at AstraZeneca Pharmaceuticals for more than 11 years, holding positions in sales, training, sales leadership and marketing. In his last role, Jonathan was U.S. Brand Leader for Faslodex, a company that produces specialty injectable treatment for advanced breast cancer.
You can find all of Jonathan’s posts on Dose of Digital here.
Reach Jonathan via email at: jonmrich [@] gmail.com
Find more about Jonathan here.
Since 2009, David has built the Technology team at Sudler into a world-class competitive advantage for the agency. In the process, his team has delivered a wide range of digital tactics across the client base, including over 40 iPad- and TabletPC- based digital details, mobile Apps, fully optimized websites, PRM programs, touchscreen kiosks and a variety of banner and search media campaigns. In between projects, he has led internal and external training on subjects as diverse as SEO, email creative, gamification and optimizing the digital development process.
David has almost 20 years of experience delivering digital marketing communications. In 1994, he co-founded Blender CD-ROM magazine, the first digital pop-culture multimedia publication. At Blender, David produced some of the first interactive advertising for clients including Nike, Calvin Klein, Toyota, and Apple. In 1996, David formed Dennis Interactive, one of the first digital marketing agencies. Over the next six years clients included Eli Lilly, Disney, Levi Strauss, Coca-Cola, and Lexus. The company was particularly well known for bleeding-edge animation and touch-screen application development, and received One Show Awards for the Mercedes-Benz showroom kiosk and the Margeotes Fertitta site.
David’s pharmaceutical industry experience includes two years as Director of Technology and Project Management at Greater Than One, where he developed search-engine optimized sites for clients including Novartis, Abbott, Genzyme, NovoNordisc, Medtronic, Daiichi Sankyo, and Meda, as well as delivering email, media, and search-marketing campaigns for Eli Lily, Genentech, Cytyc, and others. Prior to joining Sudler, David was VP, Marketing Technology, at Wunderman, where he led the email marketing practice, conceived and delivered social media campaigns for Abbott, Citi, HP, and Nationwide, and developed sites for Dannon, CitiCards, Microsoft, Novartis, and Land Rover.
Severin Skolrud received his Masters in Urban Development from the University of Newcastle in England. Since returning to the States, Severin has worked in several job markets including lobbying, Defense, and now advertising. Severin is a Project Manager with RTC and enjoys outdoor activities.
R. Shane Kennedy
As head of the digital practice at Sudler, Shane brings a unique 360-degree view to the business and develops engaging, integrated marketing solutions across digital and traditional media for our healthcare clients.
Shane was an early entrepreneur in digital, founding a successful, venture funded, software company in 2000. The company was a first-to-market SaaS delivering a Brand marketing application for American Express, Century 21, Motorola and others.
Prior, Shane was EVP, Chief Operating Officer, of McCann-Erickson Consumer Health, (now HumanCare) managing DTC and digital work for GlaxoSmithKline, Amgen and Schering-Plough. Notably, the group launched the first ever DTC advertising for Paxil with a successful campaign centered on the new social anxiety disorder indication.
Before McCann, Shane was at Publicis’ Nelson Communications and then at Torre Lazur McCann. As an early leader in DTC advertising, he has long believed in the consumer’s ability to self-educate. His consumer groups at both agencies oversaw major wins and launches from GSK, Johnson & Johnson, Eisai, and Bayer.
Growing up in New Mexico provided Shane with a deep love of the outdoors. Now in New Canaan, CT, Shane and his son Greyson regularly ply the CT waters with fly rods, and the countryside with mountain bikes, kayaks, and snowboards. He also is an avid photographer and painter.
14 years of agency and interactive media experience building and marketing online brands for pharmaceutical, financial and educational clients both for business to business and direct to consumer solutions. An experienced leader with an understanding of the digital landscape, multi-channel marketing and the importance of good user experience for the success of digital media projects. A diverse portfolio including large and small scale websites, social media, mobile applications, mobile websites, tablet detailing and emerging technology. Hands on expertise in front-end web development, design, user experience, concepting and brand planning.
A new media Creative Director, Digital Strategist and technology evangelist with real-world experience in planning, designing, developing and maintaining websites and interactive projects. Extremely comfortable presenting ideas and initiatives to clients and colleagues. Extensive experience authoring white papers and agency perspectives.
Andy Bond has worked in “digital” since 1999 and in digital healthcare marketing specifically for nearly a decade. As Director of Digital Strategy, he has developed integrated marketing programs for companies such as Bayer, Genentech, J&J, Lilly, Novartis, Pfizer, and sanofi-aventis. His healthcare experience spans a diverse range of therapeutic areas—he has worked with brands in well over 60 disease states—and includes marketing to both consumer and healthcare professional targets. Andy holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania, and a BSE in mechanical engineering from the University of Michigan. In his spare time, he writes comedy screenplays and is the lead singer of New York City’s greatest cover band.
Katie Grote is a strategic planner at Possible Worldwide where she leads the thinking for our personal healthcare clients. Katie helps guide clients such as Vicks on how and where to leverage the power of digital solutions to overcome challenges, connect with consumers and drive business results. Katie’s proven to be a strong strategic partner and has been instrumental in managing two of the most engaging Facebook pages within P&G, one of which was the first OTC Facebook brandpage.
Prior to joining Possible Worldwide, she served as a Digital Search and Analytics strategist. In addition, Katie worked as a Special Assistant in International Organization Affairs at the State Department and also worked in the Office of Public Liaison at The White House.
Katie earned her Bachelor of Arts degree from the University of Virginia.
Betsy Leonidas is a Management Supervisor for the Digestive Wellness brands and Fixodent at Possible Worldwide where she leads our clients and agency partners in holistic digital thinking. Betsy helps guide brands such as Metamucil and Prilosec to help understand how their consumers behave specifically online and used those learnings to make the brands advertising more effective. Betsy has proven to be a strong strategic partner and has been instrumental in managing two brands evolve their equity in the marketplace, new product innovation and developing dynamic measurement and analytics tools for each brand.
Prior to joining Possible Worldwide, she served as an Associate Director in both Consumer Markets and Communications and Media at dunnhumby. Her core responsibility was creating 1:1 customer communication strategies by developing content, offers and their cadence based on true customer data. This is where her passion for statistically significant consumer insights began. In addition, Betsy worked in New York at McCann Erickson on Verizon Wireless and at Grey on both Olive Garden and Febreze where she created Super Bowl spots, lead to continued quarter over quarter sales growth and developing communication strategies for multi pillar brands.
Betsy earned her Bachelor’s degree from the University of Miami.