The False Economy Of Digital Metrics

The False Economy Of Digital Metrics

Data, data, everywhere – but none to help me think. The term ‘Big Data’ is the jargon du jour, but little operational excellence has come about in the pharma industry to justify the buzz. Partly this is due to the fact that leveraging ‘Big Data’ is an internal and operational challenge, one that the typical agency is unqualified to surmount. The other is that, and let’s be real here, the ‘Little Data’ around digital marketing is mostly bunk, and you don’t get permission to do the big things unless you…

“Flop”

“Flop”

I’ve reported on the hackneyed approach that tech journalism sometimes employes, but this CNN/Money takedown article is just laughable. The author, David Goldman, outlines his ‘report’ on why Apple Watch will be a failure (despite admitting it will probably be a billion dollar product for Apple), and uses little to no data to support the claim. Here’s what I mean… It costs $350. That’s a lot of money to fork over for a device that adds a slight bit of convenience. It doesn’t do anything more than your iPhone does —…

Pharma Still Sucks At Digital: A Manifesto

Pharma Still Sucks At Digital: A Manifesto

In the movie Jerry Maguire, Tom Cruise’s character has a crisis of conscience. One evening during a league meeting crafts a manifesto of sorts about how sports agents, colleagues, and competitors, could all do a better job serving the best interests of their clients. In the fever pitch of finishing this document, he distributes copies to every single person at the meeting and is greeted with uproarious applauses of approval by his fellow agents. A week later Jerry had lost all but one of his clients, and his career was…

Is Facebook Robbing Us of Our Political Power?

Is Facebook Robbing Us of Our Political Power?

On March 25th the Human Rights Campaign launched a social campaign to raise awareness for the marriage equality debate currently being deliberated by SCOTUS. You probably saw the campaign, which asked users to change their profile picture to that of a red square with a bold equal sign.  When I checked Facebook Wednesday morning, my entire feed was covered with these logos, as a good portion of my Facebook friends had decided to participate. As I thought about it over my morning coffee, I was struck with the thought that…