Hello and thanks again for the opportunity to talk with everyone at the CBI’s “2nd Annual Bio/Pharmaceutical Emerging Media Optimization for Consumer-Focused Marketing” conference. My talk carried the rather long title: “Make the Move to a Decentralized Marketing Approach to Branded Campaigns.” For the record, that wasn’t my first choice. In the end, the title really could have been: “If You Build It, They Will Come…Or Will They?”  If you want to see the notes (i.e., script) that go with the slides, click through to SlideShare. The notes are included in the download below as well. Here it is (scroll down the page for a link to download):

As promised, here’s a link to download a PDF version of the presentation:

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I covered only a tiny part of some bigger topics in my talk, so if you’re interested, here are a few links where I discuss these topics in more detail:

• Is Pharma Ready for the New iPhone (or any iPhone)?
• Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should)
• Pharma and Healthcare Social Media Principles Presentation
• Healthcare and Pharma Social Media: It’s All About E.V.E.
• How to Avoid FDA Regulations Using Mobile Marketing
• Gaming To Save Healthcare Marketing
• The Myth of Adverse Event Reporting

Also, in case you haven’t seen it yet, please be sure to check out the Pharma and Healthcare Social Media Wiki where I (along with help from the community) have catalogued every example of pharma and healthcare social media programs we could find. A new edition to this blog you might be interested in is the Pharma and Healthcare Digital Data Bank where you can find up-to-date stats on regarding digital trends and usage in healthcare.

If you meant to catch up with me, but missed me, please use the contact form to get in touch with me, use any of the contact information at the end of the presentation, or simply text “Healthcare” (no quotes) to 50500 and you’ll instantly get my contact info sent to you. Pretty cool, eh?

One last thing…if you like what you heard, please…