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YTT Podcast – EP 05: ‘What To Expect When You’re Expectorating’

YTT thumbnailSpecial guest Marc Monseau joins the show to discuss the challenges pharma has with its reputation, being a knight of the reputation roundtable, John Oliver’s takedown of pharma, lessons learned from Comcast, why not doing social listening is bonkers, whether video can be a difference maker, the false economy of digital metrics, the dichotomy of the sales-based mindset, buggy whips, new paradigms for situational selling, and the mythology of customer centricity.

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Show Notes:
Music by the Mysterious Breakmaster Cylinder
John Oliver on Pharma
Drug Marketers Use Social Network Diagrams to Help Locate Influencers
Eli Lilly Videos
Disability Hacker

HypeCheck(In): Week 3 – Betrayed by technology


So here’s the thing about wearables. you really have no way of knowing if they’re accurate or not. The only way to really know is to compare them, which let’s face it, how many people out there are going to do that?

I decided to go 2 weeks between reports, only because most of the technology experimentation needs time to breathe, and really, how often do you want to read about my diet. While I’ve been exercising regularly (as indicated by the drop in fat %) I didn’t lose the weight I intended to, and I believe the devices are directly to blame. I’ll explain why in a second.

Week 3 Progress Report
Beginning weight: 223 lbs
After week 3: 220.7 lbs
Net Result: -2.3 lbs (No change)

Beginning BMI: 30%
After week 3: 30%
Net Result: Even (No change)

Beginning Fat Mass: 29.8%
After week 3: 28.5%
Net Result: -1.3%

Overall I didn’t have the greatest 2 weeks eating-wise, but I did manage to stick to my exercise plan and use calorie trackers more than in week one. I made several changes to my set up, because the calorie counting apps are a hit or miss affair and the Microsoft Band proved the enemy of my efforts. I’ll start with the band. Read More…


An Apple a day...I’ve reported on the hackneyed approach that tech journalism sometimes employes, but this CNN/Money takedown article is just laughable. The author, David Goldman, outlines his ‘report’ on why Apple Watch will be a failure (despite admitting it will probably be a billion dollar product for Apple), and uses little to no data to support the claim. Here’s what I mean…

It costs $350. That’s a lot of money to fork over for a device that adds a slight bit of convenience. It doesn’t do anything more than your iPhone does — it just allows you to do some iPhone functions on your wrist.

Apple has always occupied a premium space in the market. iPhones cost a bit more than most of their counterparts in the Android space, but all you need to do is look at Apple’s quarterly numbers vs. Samsung’s and you can pretty clearly argue Apple’s pricing strategies are working. Even still, the Apple watch will do a fair bit more than what your iPhone can do. For instance, monitoring glucose levels, or controlling your electric car. The app possibilities for the Apple Watch platform won’t be known for some time. The iPhone launched without an app store and didn’t really do that much differently than other, more poorly designed products that were on the market at the time. Look at what’s happened since. Read More…