For those of you who have been paying close attention, you might have noticed that there hasn’t been much activity on the blog for a few months (okay…almost 5, but what does “few” mean anyway?). There’s a reason for this beyond that I couldn’t think of anything to write. Regular readers will know that I’m never at a loss for something to say (or write). The reason is actually quite simple. And in case you haven’t heard, I’ll give you the short story.
On January 13, I left the agency I’d been at for almost five years. While at the agency (first called Bridge Worldwide and now Possible Worldwide), I started this blog and was supported in its ongoing development by the company. Of course, that means that they are really the owners of this blog, so I felt that they should retain control of it once I left. In addition, I’ve moved completely away from the agency business and from healthcare. Because of these couple of factors, I stopped writing. At the same time, I’ve been searching for some options for the blog so that it didn’t simply wither away and die. I’m pleased to announce that I’ve finally got a great solution (more on that in a bit).
First, a little more about where I’m at now and why. Again, this will be the short version of the story, but if you want the whole thing, then I’d invite you to head over to my new blog, which has a really detailed “farewell” post. Here’s the gist for those looking for the short version from that post:
“I’m now headed off to something totally different. I’m moving from a large (medium?) sized company to a small one. And I’m headed to the world of startups. It’s something I’ve been thinking about doing for a while and didn’t know when it might make sense. Well, the right opportunity just made itself apparent and I’m going to follow it. SO, starting Monday, January 16, you can find me at Zipscene.”
That’s where I’m going. What is Zipscene, you ask? The simple explanation is that it’s a digital marketing platform for restaurants. We help turn restaurants digital properties (including desktop, tablet, and mobile versions of their website) into powerful ecommerce platforms, dramatically improve the user experience, and really help improve every aspect from first acquiring customers all the way through them paying their check in the restaurant. We work with some pretty big national chains like Bob Evans and Macaroni Grill (with plenty other big ones coming soon that I can’t quite share yet).
And yes, it’s a startup company, which is something I’ve always wanted to be a part of. We’ve already grown since I started in January, but are probably a lot smaller than what most of you are used to. I’m the VP of Product Marketing, which means that I’m responsible for developing our product offerings and figuring out how to market them. Sound simple enough, right? In the five months that I’ve been here, I’ve loved every challenge and I’m really glad I made this switch.