The Future of Dose of Digital

The Future of Dose of Digital

For those of you who have been paying close attention, you might have noticed that there hasn’t been much activity on the blog for a few months (okay…almost 5, but what does “few” mean anyway?). There’s a reason for this beyond that I couldn’t think of anything to write. Regular readers will know that I’m never at a loss for something to say (or write). The reason is actually quite simple. And in case you haven’t heard, I’ll give you the short story. On January 13, I left the agency…

Translating the New FDA Social Media Guidance

Translating the New FDA Social Media Guidance

[Get your copy of the FDA Guidance Translator Flow Chart later in this post] It’s been a long wait, but the FDA finally delivered. They’ve come through with at least some direction for how pharma companies can properly use social media. It’s not a complete answer to every issue, but it is a good start. I’ve reviewed the full contents of the guidance that the FDA released on December 30, 2011 and found it, not surprisingly, a bit hard to follow at times. The full title of the guidance they…

Digital Marketing Lessons from 2011’s Top Memes

Digital Marketing Lessons from 2011’s Top Memes

I love memes. They’re simple. They get one point across. They tend to be amusing. I also like being “in the know” and there’s typically some backstory to the meme that you need to understand for it to make sense. It’s kind of like an exclusive club for the Internet set of us out there. What I really like about memes is how you can use them to express a really simple concept. For those of you who don’t really know what a meme is, here’s the official definition (thanks…

Pharma Companies That Have Proved Me Wrong

Pharma Companies That Have Proved Me Wrong

It takes a big person to admit they’re wrong. This is especially true when it’s me, as I really don’t like doing this. Ever. Well, here comes one of those rare times where I do admit it. There is one caveat: I’m not totally wrong. Just partially wrong. You see, almost two and a half years ago I wrote a post called  Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should). It ‘s actually  the second most read post ever on Dose of Digital (second only to Facebook Pages…