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So about that Jublia ad….

Um...(Update: I added one more observation that occurred to me after posting this. It’s included below)

Pharma had it’s Superbowl moment last night, and the results weren’t pretty. If you didn’t see it, Jublia, a new brand for toe fungus, aired an ad for its product. You can watch it here.

I had a sense that one pharma brand would use a chance of it’s marketing budget on an ad, and expected the usual suspects (Viagra, Cialis, Humira, et., al.) to be the one to step up. Instead we got this gem.


You can debate the arguments of the creative (and the internet weighed in), but to me the brand missed several key opportunities. Read More…


My favorite line from the piece, got added AFTER it ran for days.

“Correction: This video was actually created by marketing students at Berghs School of Communication, and is not made by Google, nor is Google Gesture a real service. We updated the story below and apologize for the error.”


Digital Marketing Lessons from 2011’s Top Memes

I love memes. They’re simple. They get one point across. They tend to be amusing.

I also like being “in the know” and there’s typically some backstory to the meme that you need to understand for it to make sense. It’s kind of like an exclusive club for the Internet set of us out there.

What I really like about memes is how you can use them to express a really simple concept.

For those of you who don’t really know what a meme is, here’s the official definition (thanks to Google’s handy “define” feature):

An element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, esp. imitation

So, the key feature of a meme is really it’s ability to be passed along from one person to another. Sometimes it’s a joke and sometimes it’s a movement and something far more serious. However, when I look at a meme, I do something different than most people. I try to look for a lesson. I look for the one thing that I can learn from it. I also look at memes and figure out how I can use them to explain something else and to try to better understand human nature.

I’m weird like that.

This is what I’m doing today. I’m going to use the top memes of 2011 to review everything I witnessed as far as digital marketing trends in 2011. There will be plenty of lessons mixed in along the way. Chances are that you haven’t seen or heard of all of these memes (maybe none of them). You might not get some of the jokes, but I’ll do my best to explain them and I’ll point you to the good folks at Know Your Meme to give you even more detail if you want it.
Read More…

The Right Way To Publicize Your Facebook and Twitter Accounts

I wasn’t expecting to have to write this post, but apparently there’s some demand for it. Yesterday, I wrote a post called How NOT to Publicize Your Facebook and Twitter Accounts, which was all about why including those little social media icons in your offline advertising is ridiculous. You can check out the full post, but the gist is this: Putting icons in your offline ads to represent your Facebook and Twitter accounts instead of actually listing the URLs is the exact same thing as using an icon of a phone in place of your actual phone number.

This is what I’m talking about. You wouldn’t do this, right?

But that’s what you’re doing if your offline ad has just these  little icons. People don’t know where to find you on Facebook or Twitter and they certainly aren’t going to look for you. For clarification, I’m talking about offline ads such as TV, print, or billboards. You can use the icons online and hyperlink them to the actual accounts, but there are no hyperlinks offline. So, my solution was that you need to put in the URLs or simply not include these icons in your offline ads.
Read More…