I love memes. They’re simple. They get one point across. They tend to be amusing.
I also like being “in the know” and there’s typically some backstory to the meme that you need to understand for it to make sense. It’s kind of like an exclusive club for the Internet set of us out there.
What I really like about memes is how you can use them to express a really simple concept.
For those of you who don’t really know what a meme is, here’s the official definition (thanks to Google’s handy “define” feature):
An element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, esp. imitation
So, the key feature of a meme is really it’s ability to be passed along from one person to another. Sometimes it’s a joke and sometimes it’s a movement and something far more serious. However, when I look at a meme, I do something different than most people. I try to look for a lesson. I look for the one thing that I can learn from it. I also look at memes and figure out how I can use them to explain something else and to try to better understand human nature.
I’m weird like that.
This is what I’m doing today. I’m going to use the top memes of 2011 to review everything I witnessed as far as digital marketing trends in 2011. There will be plenty of lessons mixed in along the way. Chances are that you haven’t seen or heard of all of these memes (maybe none of them). You might not get some of the jokes, but I’ll do my best to explain them and I’ll point you to the good folks at Know Your Meme to give you even more detail if you want it.