So about that Jublia ad….

So about that Jublia ad….

(Update: I added one more observation that occurred to me after posting this. It’s included¬†below) Pharma had it’s Superbowl moment last night, and the results weren’t pretty. If you didn’t see it, Jublia, a new brand for toe fungus, aired an ad for its product. You can watch it here. I had a sense that one pharma brand would use a chance of it’s marketing budget on an ad, and expected the usual suspects (Viagra, Cialis, Humira, et., al.) to be the one to step up. Instead we got this…

“Journalism”

“Journalism”

My favorite line from the piece, got added AFTER it ran for days. “Correction: This video was actually created by marketing students at Berghs School of Communication, and is not made by Google, nor is Google Gesture a real service. We updated the story below and apologize for the error.” Link

Digital Marketing Lessons from 2011’s Top Memes

Digital Marketing Lessons from 2011’s Top Memes

I love memes. They’re simple. They get one point across. They tend to be amusing. I also like being “in the know” and there’s typically some backstory to the meme that you need to understand for it to make sense. It’s kind of like an exclusive club for the Internet set of us out there. What I really like about memes is how you can use them to express a really simple concept. For those of you who don’t really know what a meme is, here’s the official definition (thanks…

The Right Way To Publicize Your Facebook and Twitter Accounts

The Right Way To Publicize Your Facebook and Twitter Accounts

I wasn’t expecting to have to write this post, but apparently there’s some demand for it. Yesterday, I wrote a post called How NOT to Publicize Your Facebook and Twitter Accounts, which was all about why including those little social media icons in your offline advertising is ridiculous. You can check out the full post, but the gist is this:¬†Putting icons in your offline ads to represent your Facebook and Twitter accounts instead of actually listing the URLs is the exact same thing as using an icon of a phone…