As you may have seen, Google Glass started rolling out to early adopters last week. I’m not normally one to suggest that brands jump on the latest fad du jour, but to me this seems like a golden opportunity to solve a a long standing problem. Therefore I suggest that every sales rep in pharma be supplied with a pair of Google Glass. (Editors note: Is it pair? Unit? The singularity of the name suggests that the AP Style Guide may want to get working on this).
When a pharma rep walks into a sales call with a doctor they can hand them their Google Glass to wear. Then, upon a gesture or spoken command, the Glass will project a continuous and repeating presentation of fair balance during the entire length of the conversation, leaving the Rep’s iPad or other sales assets with more real estate for data, charts, and graphs. And, think of the how much more time the HCPs will spend with the Rep since they’ll be so interested to play with this fancy new toy.
It’s a marketers dream come true!
And yes, I am kidding. Sort of.