Archive | July, 2012

3 Digital Solutions That Foster Healthier Living

The need for a strong commitment to health

The soaring healthcare costs that have been troubling our country in recent years are largely affected by the drastic increase in obesity rates we’ve seen over the last decade.  This condition very commonly leads to additional costly health problems like diabetes, heart disease, stroke and many others.  Promoting healthier behaviors and habits, particularly with the young people in our country, is a necessary and truly critical need if we want to decrease the obesity rates in our country and lessen the healthcare burden on our society.

Digital at the core of healthier living

In light of the large challenges we face with healthcare in our country, digital technology is allowing us to start putting smart, engaging and fun solutions at people’s fingertips.  Healthier living is literally a few clicks away and the digital offerings popping up almost by the second are exciting to see and something everyone should start taking notice.  These technologies address almost every aspect of health and I could probably devote a blog post to each one, but instead I’ll give a summary of several of my favorites for you to consider.

Read More…

Are Meta Tags a Regulatory Time Bomb?

Your branded pharma site is non-compliant. Yes, yours.

Paying attention yet?

As pharma marketers, we operate in a world governed by strict rules. As digital pharma marketers, those strict rules can often be ambiguous, poorly-defined, or simply absent, requiring us to interpret vague requirements and/or extrapolate from other (presumably) relevant precedents. (Yeah, I know, it’s almost exactly like having a girlfriend.)

Which brings me back to your Brand.com.

What’s to worry about, you say? Everything’s ship-shape, buttoned-up, right? On-label messaging, appropriate fair balance, all content submitted and approved by the FDA. Looks like everyone else’s.

Well, perhaps there is one aspect of your branded product site that you’ve overlooked. One that is routinely ignored as it seems so tucked away and safe from scrutiny. But one that is on the FDA’s radar and which might be the source of some serious compliance headaches one day soon. Could it be that deep down within the HTML code of your website there exists a regulatory time bomb?

Read More…

We’re back!

Some of you may have noticed some technical difficulties over the past few days. We were doing some server updates and everything seems back on line. Thanks for your patience all. Look for our next update tomorrow!

-B

Second Screen Marketing

You’ve heard of the big screen, many watch the small screen, but what is all of this discussion around the second screen? The second screen refers to act of using a laptop, tablet, or smartphone while watching television. We all do it, whether it’s that last email for work, or posting a status message to Facebook. It’s the easiest form of multi-tasking and devices like smartphones and tablets make it even easier to do while watching your favorite program.

In many cases, the second screen experience is a social one: Using Twitter or Facebook to live comment or discuss TV happenings using social media tools. More practically, the second screen in our hands extends the passive experience of TV watching into an interactive one once a viewer is exposed to tv content that interests them and sends them online to learn more.

Read More…