“The future is already here, it’s just not evenly distributed.” – William Gibson
2013 is already shaping up to be a groundbreaking year for health technology. In just the past few weeks we’ve seen stunning technology announced, including LCD contact lenses, iPhone enabled EKG monitors, and brain controlled artificial limbs. I’m pretty sure we’re just at the beginning of a tidal wave of advances that push the human experience forward dramatically.
What follows are a few things I think will reshape our expectations and experiences in healthcare, some for better, some for worse.
For a sense of scale, the size of the data we’re talking about is as follows:
1,000 Megabytes = 1 Gigabyte. 1,000 Gigabytes = 1 Terabyte. 1,000 Terabytes = 1 Petabyte. 1,000 Petabytes = 1 Exabyte. 1,000 Exabytes = 1 Zettabyte. By 2015, global IP traffic is expected to pass 1.3 Zettabytes per year, with 39-45% of all that traffic happening wirelessly. 51% of that traffic will be video based, with HD video compromising 79% of that. For all of the talk about big data and how healthcare marketers can use it, the fact remains the industry is woefully under-resourced to create or leverage the kind of sophisticated algorithms needed to analyze and predict trends in order to stay relevant with customers. And, given the scale of the data involved, the problem is only going to get worse. Read More…