Visualizing Pharma’s Use of Social Media

A while back, I got a note from Leigh Householder (@leighhouse) who had the idea to take the Pharma and Healthcare Social Media Wiki and make it much more visual so people could appreciate just how much the pharma industry has dove into social media. Since infographics are all the rage these days, I gave her the go ahead. A few iterations later and her team at the IQ Lab at GSW developed this simple, yet elegant (I think) way to visualize pharma’s participation in social media. Rather than a bunch of confusing stats, Leigh’s team took a page (literally) from each of the existing 265 pharma social media campaigns and put them into a great looking collage.

If you’d like to get a slightly larger version than the one above, then click this link. If you want a full-size, poster-worthy version (42MB), then click here.

So, now when people question whether or not pharma is really using social media and you don’t think they’ll look at any of the 700+ examples of healthcare social media found on the Pharma and Healthcare Social Media Wiki, you can simply give them a copy of the poster and let them figure it out from there.

Thanks to Leigh and her team for putting this together.

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6 Responses to “Visualizing Pharma’s Use of Social Media”

  1. Brad Einarsen October 25, 2011 at 1:05 pm #

    Sorry to be a pest, but the link to the 42MB version isn’t working…

    • Jonathan Richman November 2, 2011 at 11:28 am #

      Sorry…got a new link and new hosting location, so there shouldn’t be a problem again.

  2. Özgür Alaz November 2, 2011 at 10:06 am #

    poster version is not working

    • Jonathan Richman November 2, 2011 at 11:28 am #

      Sorry…got a new link and new hosting location, so there shouldn’t be a problem again.

  3. Bill Evans September 13, 2012 at 4:01 pm #

    Here is a direct link. http://d23ewzy09epmu5.cloudfront.net/wp-content/uploads/2011/10/Pharma-is-Social-Poster.jpg we’ve been doing a ton of backend work, so sorry for the delay.