The time has come after a rounds of voting (and some really long ballots) to announce the winners of the 2011 Dose of Digital Dosie Awards. Rather than explain what the awards are or how they work once again, I’ll let you go back and read this post if you want to know. Let’s get to the good stuff.
This year was different than last year in that there are two different types of awards. First, there is a People’s Choice award that is determined entirely by popular vote. That is, the site/program that gets the most people to come here and vote for it wins. Second, this year, as a new wrinkle, we add Judge’s voting as well. Judge’s were selected from a group of industry leaders who requested to judge the awards or who were nominated by someone else. The Judges were instructed to pick the best of the best, which might not necessarily be the most popular sites. So, while both levels of awards are significant, there was no way for someone to lobby the judges to get more votes and win the award.
Onto the winners…congratulations to each of you. [If you would like to have a PDF of the winner's list, you can get it here: 2011 Dose of Digital Dosie Award Winners (492 downloads)]
First, here are the sites/programs that won in the Judges’ voting.
Judges’ Choice Winners
Brand-Controlled Patient Community (Communities created by a pharma or healthcare company for a brand or corporate effort)
Gold: CF Voice
Silver: How I Fight MS
Bronze: Diabetes Handprint
Patient Community – Non-Brand Controlled (Communities created with no direct affiliation to a pharma or healthcare company)
Gold: Patients Like Me
Silver: Tu Diabetes
Bronze: I’m Too Young for This
Facebook Page (All pharma and healthcare Facebook pages and apps whether corporate-sponsored or not)
Gold (TIE): Johnson & Johnson Corporate, Mayo Clinic
Silver (TIE): Prilosec OTC, MS Village Canada
Bronze: (no award, as there are already four winners in this category because of the ties)
YouTube Channel (Pharma and healthcare company YouTube pages or videos including corporate and brand specific efforts)
Gold: J&J Health
Silver: Mayo Clinic
Bronze: In Bed Story
Twitter Feed (Pharma and healthcare companies using Twitter at a corporate or brand level)
Gold: Mayo Clinic (@mayoclinic)
Silver: Race with Insulin (@racewithinsulin)
Bronze: J&J Stories (@jnjstories)
Company Blog (Pharma and healthcare company created blogs at the corporate or brand level)
Gold: Red Cross
Silver: J&J BTW
Bronze: Discuss Diabetes
Patient or Caregiver Blog (Blogs created by patients or caregivers, not owned by a pharma or healthcare company)
Gold: Diabetes Mine
Silver: Running for My Life
Bronze: The New Life of e-Patient Dave
Industry Observer Blog (Blogs created by industry observers and commentators…like Dose of Digital)
Gold: WSJ Health
Silver: Pharmalot
Bronze: Pixels and Pills
Congratulations to all the Judges’ Award Winners!
Now, onto the People’s Choice Winners…
These winners and the runner ups (runners up?) were selected entirely by you, the readers of Dose of Digital, by popular vote. So, if you don’t think something deserved to win or wonder where your favorite is, don’t blame me…you picked them. In all seriousness, this award adds a nice layer of social media to these awards, which are designed to highlight the best in social media in the pharma and healthcare industry. So, that’s why there’s a popular vote; we let the power of social media dictate some of the contest.
People’s Choice Winners
Brand-Controlled Patient Community (Communities created by a pharma or healthcare company for a brand or corporate effort)
Winner: MSWatch
Runner Up: Children with Diabetes
Patient Community – Non-Brand Controlled (Communities created with no direct affiliation to a pharma or healthcare company)
Winner: Crohn’s and Colitis Foundation of America
Runner Up: TuDiabetes
Facebook Page (All pharma and healthcare Facebook pages and apps whether corporate-sponsored or not)
Winner: The Diabetes Dish
Runner Up: Sanofi-Aventis US Diabetes
YouTube Channel (Pharma and healthcare company YouTube pages or videos including corporate and brand specific efforts)
Winner: WhyInsulin
Runner Up: Johnson & Johnson Health
Twitter Feed (Pharma and healthcare companies using Twitter at a corporate or brand level)
Winner: Sanofi-Aventis US Diabetes (@diabetes_sanofi)
Runner Up: AF Stat (@AF_Stat)
Company Blog (Pharma and healthcare company created blogs at the corporate or brand level)
Winner: Discuss Diabetes
Runner Up: Red Cross
Patient or Caregiver Blog (Blogs created by patients or caregivers, not owned by a pharma or healthcare company)
Winner: Brass and Ivory: Life with Multiple Sclerosis
Runner Up: DiabetesMine
Industry Observer Blog (Blogs created by industry observers and commentators…like Dose of Digital)
Winner: ePharma Rx
Runner Up: Pharma SEM Blog
Congratulations to all the People’s Choice Winners!
There’s still one more award left and it’s the big one: The Company of the Year in Social Media. This award goes to the company that won the most overall awards. And the winner is…
Company of the Year in Social Media
Winner: Johnson and Johnson (7 total awards)
Thanks to everyone who voted in all the rounds and especially to the judges who diligently waded through nearly 750 total entries to pick the winners.
To all the winners, you can now proudly display a badge telling the world that you’re a Dosie winner. You can find your badge at one of the links below. Wear it proudly.
Judges’ Choice Winners:
People’s Choice Winners:
Congratulations to finalists and winners
I take my hat off – The standards were very high. It was a privilege to be on the judging panel.