A few weeks ago, I shared with you my slides from a presentation I was giving at the ePharma Summit. My topic was “10 Things to Do First in Digital Marketing.” That is, 10 things you should try first before spending a bunch of money and time on social media. Let’s face it, social media isn’t easy to pull off if you work for a pharma company or any other company in a highly regulated industry. So, it makes sense to me that you should look at doing things that are both simpler to execute (i.e., less roadblocks to internal approval) and likely will bring a larger and more measurable return on your digital marketing dollars. I could put together a list of 50 things, but lets start with 10.
Download a copy of my presentation here: 10 Things to Do First (1148 downloads).
You can listen to the audio of my talk synced up with the slides via SlideShare’s Slidecast application. If you can’t see the player below, then click here to head to view the presentation on SlideShare.
It’s 15 minutes, but I think it’s worth the time to save you a bunch of headaches and to maybe improve your digital marketing. Please pass it along to anyone you find who is caught in the trance of social media and can’t escape.