10 Things to Do First in Digital Marketing


I’m at the ePharma Summit conference today and have heard a lot of good information about what pharma companies should be doing next in digital marketing. The usual “sexy” topics like social media, of course, are dominating the conversation. Mobile apps are too, as you might have guessed. So, I decided to take a different approach in my talk and do the least exciting presentation of the conference. That is, everything I’m presenting will be things you already know you should be doing.

However, you’re not doing them.

Having said that and before getting too far into your brand Facebook page, I present you with 10 things you be doing first with your digital marketing dollars. You should be doing these first for few reasons. One, they are way simpler to get approved by your regulatory teams (for the most part). Two, you probably have someone at your company who already understands this stuff really well (opposite some emerging digital marketing areas). And finally, three, these are all likely to bring some more immediate benefits to both your product sales and patients and doctors.

So, “Facebook” (yes, as a verb) if you must, but do these things first. I hope that this gives all of you something to do on Thursday when you get back to your offices.

Here it is. Download a copy of my presentation here: 10 Things to Do First (1240 downloads). You won’t find it on the ePharma site, since I didn’t get it to them in time.

I’ll be adding a version of these slides with the audio from my talk as soon as possible so you can figure out what these slides even mean if you weren’t at the presentation.

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3 thoughts on “10 Things to Do First in Digital Marketing

  1. Doreen Moran

    Looking forward to the audio. I can see where it’s going, but would love to hear the full story.

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