Today, I want to introduce a new ongoing series of content that you’ll be seeing here on Dose of Digital. We’re working on figuring out which day of the week makes the most sense, but we’re going to try out Friday to start. This content will be a review of the biggest stories in social media and digital technology over the previous week. It’s not pharma or healthcare specific, so this should be helpful to keep you abreast of everything else out there if you don’t get the chance to look outside the healthcare industry very much.
These updates (including this one) are going to be authored by my colleague here at Bridge Worldwide, Tony Blankemeyer, one of our very capable Research Analysts. You can find Tony on Twitter and LinkedIn.
Without further adieu…
This issue covers a lot of ground, but most notable are the changes with Linkedin (could be huge) as well as the Skype x Facebook partnership forming. Twitter continues to add additional revenue streams with “Promoted Accounts”, despite the fact that many brands are viewing their “Promoted” offerings as experiments.
Probably one of the most interesting articles of the week is the wide-ranging partnership between these two giants that will include integration of SMS, voice chat and Facebook Connect in hopes to tighten people’s communication on the social platform.
Reports from WSJ say your brand can get Promoted Tweets for a 100 large. Brands are publishing 6% engagement rates and they are also tying these campaigns to lifts in online sales.
Promoted Accounts will allow companies to be featured more prominently in Twitter’s recently launched “Who to Follow” feature. Like the two other products in the Promoted suite, Promoted Tweets and Promoted Trends, participating brands will be clearly designated as advertisers.
The feature should help businesses attract more followers likely to be interested in their products and services, and thus gain greater visibility.
Don’t sleep on Linkedin! Their new search capability “Signal” allows twitter-included search with incredibly targeted filters. You can zero in your searches on an industry/region/company/brand/department and more. I look forward to playing with this more… I expect this to be valuable for listening exercises on competition, new business prospects, and our existing clients.
12% of mothers in the US are blogging already and studies show that this number will continue to climb. Also noted, that while they all have one thing in common (having children) the blogs have a wide range in content topics.