If you’re looking for a ton of social media insight or for the latest trends in digital technology in healthcare, today’s post isn’t going to cover much of that. If you want some of the former, then definitely check out “The Beginner’s Guide to Pharma Social Media.” For a bit of the latter, well, you’ll can check out pretty much everything else.
Today’s post has two purposes: first, to announce a major award that Dose of Digital just received, and second, to say thank you for your support in making this award possible.
As many of you know, I work for Bridge Worldwide, which is part of one of the largest agency holding companies, WPP. Each year, WPP has an internal contest called the Atticus Awards. In their words, “WPP’s Atticus Awards honour original thinking in communications services and are open exclusively to professionals working in WPP companies. Each year, extracts from the winning and other outstanding entries are published in the Atticus Journal.” You can follow the link and see some of the past winners, which last year included the outstanding books, The Brand Bubble by John Gerzema, and Personality Not Included by Rohit Bhargava (full list of last year’s winners here in PDF). Awards come in three levels for eight different categories: “Winner,” “Highly Commended,” and “Merit.” There’s also a “Grand Prix,” which is basically a best in show.
I’m pleased to announce that Dose of Digital was just selected as “Highly Commended” in the Digital Communications category in this year’s Atticus Awards. It’s a pretty big honor considering the competition and the past winners, which consist of some of the best and brightest out there. (Check out last year’s “Highly Commendable” winner in the Digital Communications category from Ann Mack at JWT called, “Privacy in the Digital Age [PDF].” Pretty timely.)
As part of this honor, I’d like to thank each of you for your continued readership and support. Without the encouragement I get from you (and the ideas), I likely would have given up on the blog a long time ago. Please let me know if there’s anything you want me to cover on the blog that you haven’t seen yet. It’s the least I can do. As regular readers know, I’m happy to give my opinion on whatever the topic no matter how much controversy I’m likely to stir up.
I also want to take a minute and congratulate by colleague, Bob Gilbreath, for being named a “Merit” winner for his outstanding book, Marketing With Meaning, in the Strategy category (feel free to congratulate him via Twitter at @mktgwithmeaning). If you ask me, that book was more than “Winner” worthy, but it must have been tough competition, as the eventual “Grand Prix” winner also came from the Strategy category. It’s pretty exciting to have two awards for our agency in a single year. If you haven’t read Bob’s book, get it. Get it especially if you work in pharma or healthcare. To me, the concept of Marketing with Meaning applies more here than to any other industry. If you want to see how, check out my series of posts on the topic starting with this one: “How Marketing with Meaning Can Save Pharma — Part 1.”
[Side note: the full list of winners for this year's Atticus Awards hasn't been fully released yet. I'll let you know when they are and where you can get a copy of the journal with excerpts from all the Winners and several other top entries.]
Again, thanks for your support and continued inspiration. Look out for more controversy coming soon…gotta make a run at that “Grand Prix” award next year.