Last week, one of my favorite blogs, Problogger, issued a challenge which I thought was pretty interesting, so that’s what today’s post is all about. [By the way, if you write a blog or are thinking about writing one, be sure to subscribe to Problogger.]
The challenge was pretty simple. Write about 7 past posts that fit into 7 different categories. I didn’t like the idea at first until I went through the 7 categories and saw that it looked like fun. I also think that you’ll find it this post useful if you’re new to this blog. If you’ve Dose of Digital it since the beginning, there’s probably a thing or two that you can use to refresh your memory or get you thinking a bit differently on a Monday. Here are the 7 categories:
- Your first post
- A post you enjoyed writing the most
- A post which had a great discussion
- A post on someone else’s blog that you wish you’d written
- Your most helpful post
- A post with a title that you are proud of
- A post that you wish more people had read
Your first post: This one wasn’t too inspired, but a mere welcome to Dose of Digital, which was aptly titled:”Welcome Readers to Dose of Digital.” I didn’t intend to write much about social media when I started the blog back in December 2008, but that’s turned out to be the hot topic in the industry over the past year or so. However, I guess I did have a little foresight when I explained one of the things I hoped to accomplish with the blog: “Can something like Facebook or YouTube really save lives by improving healthcare? The answer is yes and I hope to show you how.” It’s still a work in progress.
A post you enjoyed writing the most: This was the easiest of the categories to come up with. It was my post “14 Things That Will Inspire Your Digital Marketing in 2010.” I wrote this on January 4, 2010 to be something to help you start the year out right. If you haven’t seen it yet and need a little inspiration, be sure to check it out.
A post which had a great discussion: My post “Pharma Should Forget About Social Media Monitoring” not only had the best discussion, but also probably the most in-depth (most comments) and deepest discussion. Read the comments for sure on this one, as some people put together responses that were worthy of their own blog posts. I think the controversial sounding title was one of the biggest reasons for the intense debate.
A post on someone else’s blog that you wish you’d written: This was the hardest of all the categories to come up with, as I read so many great posts everyday that I look at and say, “Wow, that perfectly says what I was trying to explain,” or “Hmm…I never thought of it that way, but it’s perfectly clear now.” One post like that was “5 ways to ignite a social media frenzy” that was written by Brandon Evans, CEO of Crowdtap. I’ve used a couple of examples from Brandon’s article in some of my presentations and should probably give him more credit than I have, so here it is. If you want to know why some social media programs work and others don’t, this is a great place to start.
Your most helpful post: The post for this category is actually a very recent one: “The Beginner’s Guide to Pharma Social Media.” I answer a lot of questions about social media in healthcare and pharma everyday, so this post is one that let’s you catch up on all of it in one place. If you’re new to the space or really want to refresh your thinking, be sure to check it out. If you read every link in the post and review every presentation and paper, it’ll take you a solid 8 hours to review, so feel free to pick and choose what looks good to you.
A post with a title that you are proud of: This was a tough one, as I’m particularly proud of a lot of titles (if not the posts) because I pride myself on coming up with catchy ones. I’d say about 20% of the time, they’re actually as good as I think they are. Oh well. One that I love (and also loved writing the post) is: “10 Healthcare Dinosaurs Digital Technology Will Make Extinct.” This also includes a picture of a dinosaur (the bones at least), so I think this makes the whole thing score higher.
A post that you wish more people had read: I’m going to cheat a little on this one and give you two, but I think I’m okay because the posts are really a series. They are “7 Biggest Mistakes in Digital Relationship Marketing” and “The 7 Golden Rules in Digital Relationship Marketing.” I think these posts are pretty helpful for anyone involved in digital marketing regardless of the industry. I also think that healthcare and pharma companies have a long way to go with their relationship marketing efforts, so it should be required reading for some of these folks. As a bonus, you can get the two posts in one neat PDF here: The Biggest Mistakes and Golden Rules of Digital Relationship Marketing (1182 downloads)
So that’s the 7 categories. I hope you found something useful you haven’t seen before or that was a good refresher. If you write a blog, I’ll issue you the challenge to come up with a similar “7 links” post. If you do, be sure to post a link to it in the comments.