Social Media Wiki

How One Pharma Company Successfully Manages YouTube

Today’s post features commentary from Gary Monk, Product Manager (Marketing) at Janssen-Cilag. Gary is responsible for (among other things) administering the company’s LivingwithADHD YouTube Channel. So, along with my commentary, Gary will share his perspective based on his experience with Janssen-Cilag’s relatively popular video, “ADHD: A day in the life.” More on that in a moment, but first a little background.

This is a teaser of How One Pharma Company Successfully Manages YouTube. Click here to read the full post: (1777 words, 2 images, ~7:06 minutes reading time)


Why Your Facebook Page Doesn’t Exist

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Over the past year or so, many pharma and healthcare companies have jumped into social media with many trying their hand at Facebook. You can see the full list on the Pharma and Healthcare Social Media Wiki. Just click down to the Facebook section. There you’ll see around 50 examples (and I’ll be adding about 5 more in the next update). [Note that this post is applicable to every industry and isn't pharma or healthcare specific.]

This is a teaser of Why Your Facebook Page Doesn’t Exist. Click here to read the full post: (2344 words, 9 images, ~9:23 minutes reading time)


7 Links to Read from Dose of Digital

Last week, one of my favorite blogs, Problogger, issued a challenge which I thought was pretty interesting, so that’s what today’s post is all about. [By the way, if you write a blog or are thinking about writing one, be sure to subscribe to Problogger.]

The challenge was pretty simple. Write about 7 past posts that fit into 7 different categories. I didn’t like the idea at first until I went through the 7 categories and saw that it looked like fun. I also think that you’ll find it this post useful if you’re new to this blog. If you’ve Dose of Digital it since the beginning, there’s probably a thing or two that you can use to refresh your memory or get you thinking a bit differently on a Monday. Here are the 7 categories:

This is a teaser of 7 Links to Read from Dose of Digital. Click here to read the full post: (954 words, 1 image, ~3:49 minutes reading time)


An Award for Dose of Digital…Thanks

If you’re looking for a ton of social media insight or for the latest trends in digital technology in healthcare, today’s post isn’t going to cover much of that. If you want some of the former, then definitely check out “The Beginner’s Guide to Pharma Social Media.” For a bit of the latter, well, you’ll can check out pretty much everything else.

Today’s post has two purposes: first, to announce a major award that Dose of Digital just received, and second, to say thank you for your support in making this award possible.

This is a teaser of An Award for Dose of Digital…Thanks. Click here to read the full post: (613 words, 1 image, ~2:27 minutes reading time)


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