Pharma Company of the Year in Social Media — Dosie Awards

After a couple weeks of voting across 9 different categories spanning four total rounds, I thought I’d covered just about everything with the Dosie Awards (2010 Dose of Digital Dosie Awards Finalists here). However, after all the voting was done, I received a ton of emails, DMs, and IMs asking me one question that I don’t have the answer to: which company is the best? Which company is leading all others in social media in pharma and healthcare? I have some opinions on this, but I also realized that I’m not the only one with an opinion and the opinions are pretty varied. So, there’s only one way to settle this…the Dosie Awards.

So, I’m creating a final category: Company of the Year.

To be eligible, I’m requiring that a company have at least five entries on the Pharma and Healthcare Social Media Wiki. I think it would be tough to argue that any company could be the best with fewer than this based on the competition. So, here we go again…one more category in the Dosie Awards. This time it’s a battle of the heavyweights. Who do you think is the best?

Presented by:

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The Ballot

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Pick the single company you think is doing the best in social media. This isn’t just their corporate-level work, you should consider all of the social media programs being done by the company. Include your comments if you’d like. You can leave comments anonymously or get credit for them if you’d like. Comments are helpful to add a little more insight as who wins and why. Voting closes on Wednesday, May 5, 2010 at 5pm EDT. [NOTE: if you are viewing this post in an email or on a smartphone, you may need to click the link click through to the full post or the link to the survey in order for the ballot to work.]


The Rules

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A few housekeeping notes:

  • Voting is open to everyone. You don’t need a Twitter account or anything like that. You just need to know how to select a checkbox. This isn’t a contest among marketing people or just “patients,” everyone is invite and encouraged to vote.
  • You can only vote once in the Best Company Category. So, even if you voted in the other categories, you can still vote in this one.
  • Share, share, share. To make the voting results as robust as possible, we need a lot of voters. Tweet, update your status, write a blog post, even use good old-fashioned email to spread the word to others.
  • Lobby for your favorites, but do so responsibly. It’s all right to encourage people to vote for your favorites, but don’t try to stack the vote or bring in a bunch of “dummy” voters who don’t really care about this stuff. We’ve got some fancy tech stuff happening over here to prevent this (plus you’ll look really bad when you get exposed). Don’t become a case study.

The Winners

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Oh yes…winners. When are they announced? The winners will be announced live during the upcoming BDI conference “Social Communications & Healthcare: Case Studies & Roundtables” along with all the winners of the different categories. The conference is on May 11 from 8:30 AM until 1:00 PM at The Graduate Center of The City University of New York in midtown Manhattan, New York City. BDI is not directly involved in these awards, but have been kind enough to give me a live audience and venue to announce the winners. If you want to be there in person, you can register here: http://bit.ly/aMAlR4. Use promo code “Dosies” and you can get in for just $155.

The winners will be announced at the conference and then released online immediately after my presentation.

Winners, don’t expect a big trophy for this…the recognition and admiration of your colleagues will have to do this time (plus a really cool badge you can embed on your site).

Looking forward to seeing everyone in New York and to announcing the winners soon.

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