2010 Dose of Digital Dosie Awards Finalists Announced

[UPDATE: Voting is closed. Thanks for your votes.]

After a marathon week of voting across 9 different categories spanning four total rounds, it’s time to announce the Finalists for the 2010 Dose of Digital Dosie Awards. There were more than 500 different nominees spread across the different categories. Any program included on the Pharma and Healthcare Social Media Wiki was eligible. It was quite a battle to get the coveted Finalist spots. Thanks to everyone who voted or spread the word about the contest.

Presented by:

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In the past week, there have been more than 1,600 votes cast across the 9 different categories. The categories for this year’s awards were:

  • Best Brand Sponsored Patient Community (Communities created by a pharma or healthcare company for a brand or corporate effort)
  • Best Patient Community – Non-Brand Sponsored (Communities created with no direct affiliation to a pharma or healthcare company)
  • Best Healthcare Professional Community (Communities exclusive to healthcare professionals)
  • Best Facebook Page (All pharma and healthcare Facebook pages and apps whether corporate-sponsored or not)
  • Best YouTube Channel (Pharma and healthcare company YouTube pages or videos including corporate and brand specific efforts)
  • Best Twitter Feed (Pharma and healthcare companies using Twitter at a corporate or brand level)
  • Best Company Blog (Pharma and healthcare company created blogs at the corporate or brand level)
  • Best Patient or Caregiver Blog (Blogs created by patients or caregivers, not owned by a pharma or healthcare company)
  • Best Industry Observer Blog (Blogs created by industry observers and commentators…like Dose of Digital)

There was a lot of competition in all the categories with the Patient Communities — Non-brand Sponsored bringing in the most votes overall. Thank you to everyone who voted in the awards and spread the word via Twitter, Facebook, and your personal blogs and sites as well. It was great to see the community rally around the concept and get energized about recognizing some of pharma and healthcare’s best efforts in social media. For those who want a little more background on the awards, you can jump down to the full scoop on the awards and all the rules.

2010 Dose of Digital Dosie Awards Finalists

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As I mentioned it was quite a battle during the semi-finals in every category. It was clear that people pulled out all the stops to drum up support for their site, which is why some of the Finalists might surprise you. There are no rules against encouraging people to vote; it is a contest about social media after all.

I will admit that the Finalists surprised me. Some of the sites I expected to see missed the Finalist list, while others I could never have predicted in a million years made it in. I’m not going to comment on which are which at this point, but rest assured that I will when I announce the overall winners  next month (for info on attending the conference where I’ll present the winners live, go here: http://bit.ly/aMAlR4. Use promo code “Dosies” and you can get in for just $155.)

As you recall, this was a wide open vote. Each person was allowed one vote per category. After some extensive auditing, it looks like everything was on the up and up when it came to the voting, but certainly some sites you might not expect got a lot of support via social media sharing. You will recall that there were no specific voting criteria or definition of what was “best.” That was up to your own judgment. So, if you don’t like the Finalists, then don’t blame me (especially if you didn’t vote)…you can’t control social media after all. However, you can affect who ultimately wins by rallying support around your favorites in the Finals.

Please feel free to leave your commentary on the Finalists in the comments section. We’ll also be having a discussion on the Dose of Digital Facebook page, so if you’re not a member yet, head on over. Feel free to cheer that your favorite made it into the finals or protest that one of your least favorite made it.

As a reminder, the Finalists will now go head-to-head in each category. The voting totals so far have been wiped clean and everyone starts back at zero.

Voting starts right now and will run through Wednesday, April 14 at 5pm EDT. Scroll down the page to vote or just jump down to the ballot. [UPDATE: Voting is closed. Thanks for your votes.]

Winners will be announced on May 11th. There will be a Gold, Silver, and Bronze winner in each category (each getting their own nifty badge for their site).

Finalists are listed in alphabetical order, not vote total order. As a reminder, you selected the Finalists; not me. This list of Finalists should not be seen as an endorsement of any of these programs by me, Dose of Digital, or my company, Bridge Worldwide.

With further delay…the moment you all (or at least some of you) have been waiting for…here are the Finalists.

Remember to vote after you review the list!

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Best Brand Sponsored Patient Community (Communities created by a pharma or healthcare company for a brand or corporate effort)

Accu-Check Diabetes Link

Children with Diabetes

Crohn’s and Me

Diabetes Handprint

Voices of Diabetes

Best Patient Community – Non-Brand Sponsored (Communities created with no direct affiliation to a pharma or healthcare company)

American Diabetes Association

Crohn’s and Colitis Foundation of America

dLife

Juvenation.org

TuDiabetes

Best Healthcare Professional Community (Communities exclusive to healthcare professionals)

doc2doc

Medscape Physician Connect

Ozmosis

Sermo

SocialMD [UPDATE, 4-8: It has been brought to my attention that SocialMD no longer exists, which means it is not eligible to win this contest. It will remain here, but you will not be able to cast additional votes for this site. If you'd like to see what the site looks like today, here's the link: SocialMD.]

Best Facebook Page (All pharma and healthcare Facebook pages and apps whether corporate-sponsored or not)

Changing Possibilities in Hemophilia

The Coalition to Prevent Deep Vein Thrombosis (DVT)

Gardasil Facebook Page

Johnson & Johnson

sanofi-aventis VOICES

Best YouTube Channel (Pharma and healthcare company YouTube pages or videos including corporate and brand specific efforts)

GoInsulin

Johnson & Johnson Health Channel

Mayo Clinic

Pfizer Europe

Pfizer UK

Best Twitter Feed (Pharma and healthcare companies using Twitter at a corporate or brand level)

AF Stat

J&J

Race With Insulin

Roche

Xpresskindness

Best Company Blog (Pharma and healthcare company created blogs at the corporate or brand level)

Advancing the Science (Mayo Clinic)

GSK More than Medicine

J&J BTW

Pfizer Think Science Now

Red Cross Chat

Best Patient or Caregiver Blog (Blogs created by patients or caregivers, not owned by a pharma or healthcare company)

Beyond Meds

ButYouDontLookSick.com

DiabetesMine

Lemonade Life

Six Until Me

Best Industry Observer Blog (Blogs created by industry observers and commentators…like Dose of Digital)

[Note: thanks to everyone who voted for Dose of Digital. I didn't intend for it to even be in the list, as it's probably a bit of an unfair advantage what with me saying "Dose of Digital" every other word on this page. So, thank you, but I'm taking it out of the running.]

ePharma Rx

Pharmalot

Pixels and Pills

Roska Digital

WSJ.com: Health Blog

Congratulations to all the Finalists. If you are interested in getting the Finalist badge to embed on your site, jump down to get the code you’ll need or you can just copy and save the image below.

Voting ballot is below.

Final Ballot

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Voting closes on Wednesday, April 14 at 5pm EDT.

You are only allowed to vote once, so make it count. If you aren’t familiar with some of the Finalists in a given category, clickthrough and take a look. You had an excuse that there were too many to review when there were 500 nominees, but there are only 45 now. Trust me, it’ll be worth your time.

[UPDATE: Voting is closed. Thanks for your votes.]



Spread the Word

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So, you’re a finalist. Congratulations! If you want to spread the word, you can do so using the badge below. Copy and paste the code below to embed the logo on your site. It will link back to this page automatically, so people can vote:

<form><a href="http://www.doseofdigital.com/2010/04/2010-dose-of-digital-dosie-awards-finalists-announced/" target="_blank"><img title="Dose of Digital Dosie Award Finalist" src="http://www.doseofdigital.com/wp-content/uploads/2010/04/DoD_Dosie_Award_Fina8141AD-h225.jpg" alt="" width="202" height="225" /></a><p><strong><h2><span style="color: #333399;"><center><a title="2010 Dose of Digital Dosie Awards Finalists Announced" href="http://www.doseofdigital.com/2010/04/2010-dose-of-digital-dosie-awards-finalists-announced/" target="_self">Vote Now!</a></strong></center></h2></span></form>

Or you can just copy the image below, save it, and embed it somewhere on your own. This is what you’ll be adding:

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Background

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This year’s Dosie Awards will focus on finding the best uses of social media in pharma and healthcare. In the future, the awards will expand to other uses of digital technology in healthcare, but for now, let’s focus on the hottest topic in healthcare marketing: social media. There are 9 categories for this year’s awards. Good news for those who have a social media program and might want to compete for these awards, there are no entry fees, no complex applications to fill out. Instead, nominees are drawn directly from the Pharma and Healthcare Social Media Wiki. So, if it’s on the Wiki, it’s a nominee.

The Categories

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  • Best Brand Sponsored Patient Community (communities created by a pharma or healthcare company for a brand or corporate effort)
  • Best Patient Community – Non-Brand Sponsored (Communities created with no direct affiliation to a pharma or healthcare company)
  • Best Healthcare Professional Community (Communities exclusive to healthcare professionals)
  • Best Facebook Page (All pharma and healthcare Facebook pages and apps whether corporate-sponsored or not)
  • Best YouTube Channel (Pharma and healthcare company YouTube pages or videos including corporate and brand specific efforts)
  • Best Twitter Feed (Pharma and healthcare companies using Twitter at a corporate or brand level)
  • Best Company Blog (Pharma and healthcare company created blogs at the corporate or brand level)
  • Best Patient or Caregiver Blog (Blogs created by patients or caregivers, not owned by a pharma or healthcare company)
  • Best Industry Observer Blog (Blogs created by industry observers and commentators…like Dose of Digital)

You’ll have a chance to vote for each of these categories over the next week, but today is for Best Brand Sponsored Patient Community and Best Patient Community – Non-Brand Sponsored.

The Rules

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Here’s where it gets complicated… Picking a winner in each category isn’t going to be easy. There are more than 40 “nominees” just in the Facebook category. It’s tough to have an election with 40 different options. The solution is that there will be two rounds of voting: a semi-final round and a final round. Nominees for the semi-final round include every example listed on the wiki. For the final round, each category will consist of the top five vote getters from the semi-final round. [We did this already.]

There will then be a final round of voting to determine the winner in each category.  Your challenge is to select the best from the masses. If you aren’t familiar with many of the programs featured on the Wiki, now’s your chance to brush up (go here: Pharma and Healthcare Social Media Wiki). The more educated you can be on the different programs, the better. Don’t just vote for the one program you’ve heard of (though you’re welcome to do so). Do a little homework and critical evaluation. A few housekeeping notes:

  • There are no entry fees or nomination forms. If it’s on the Wiki as of the March update, it’s a nominee.
  • Voting is open to everyone. You don’t need a Twitter account or anything like that. You just need to know how to select a checkbox. This isn’t a contest among marketing people or just “patients,” everyone is invite and encouraged to vote.
  • Voting for 2 or 3 new categories will be open each day over the next week or so (see schedule below).
  • You can only vote once per category. Some categories may allow or require you to select more than one choice. Make sure you select the right number. It makes you think a bit more beyond your favorite program.
  • Share, share, share. To make the voting results as robust as possible, we need a lot of voters. Tweet, update your status, write a blog post, even use good old-fashioned email to spread the word to others.
  • Lobby for your favorites, but do so responsibly. It’s all right to encourage people to vote for your favorites, but don’t try to stack the vote or bring in a bunch of “dummy” voters who don’t really care about this stuff. We’ve got some fancy tech stuff happening over here to prevent this (plus you’ll look really bad when you get exposed). Don’t become a case study.

The Winners

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Oh yes…winners. When are they announced? The winners will be announced live during the upcoming BDI conference “Social Communications & Healthcare: Case Studies & Roundtables.” The conference is on May 11 from 8:30 AM until 1:00 PM at The Graduate Center of The City University of New York in midtown Manhattan, New York City. BDI is not directly involved in these awards, but have been kind enough to give me a live audience and venue to announce the winners. If you want to be there in person, you can register here: http://bit.ly/aMAlR4. Use promo code “Dosies” and you can get in for just $155. BDI is offering free admission to the conference for each of the 5 finalists in the Best Patient or Caregiver Blog category.

The winners will be announced at the conference and then released online immediately after my presentation.

Winners, don’t expect a big trophy for this…the recognition and admiration of your colleagues will have to do this time (plus a really cool badge you can embed on your site).

The Voting Schedule

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[UPDATE: Voting is closed. Thanks for your votes.]

Official voting starts tomorrow. Here’s the complete schedule.

The Semi-final Rounds -CLOSED

  • Round 1: Wednesday, March 31: Best Brand Community, Best Non-Brand Community
  • Round 2: Thursday, April 1: Best HCP Community, Best YouTube Channel, Best Pharma/Healthcare Company Blog
  • Round 3: Friday, April 2: Best Patient or Caregiver Blog, Best Industry Observer Blog
  • Round 4: Monday, April 5: Best Facebook Page, Best Twitter Account
  • Tuesday, April 6: Noon 5 PM, Eastern Daylight Time: Deadline to cast your vote in each category in the semi-finals

The Final Round

  • Wednesday, April 7: Final Round Voting begins for every category
  • Wednesday, April 14: 5 PM, Eastern Daylight Time: Final Round voting is closed

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