Social Media Wiki

Round 1 Voting for the Dose of Digital Dosie Awards

[UPDATE: Voting is closed. Thanks for your votes.]

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Welcome to the 1st Annual Dosie Awards (#dosie)

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Round 1 Voting

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Voting is open today for the Semi-finals for these categories:

  • Best Brand Sponsored Patient Community (Communities created by a pharma or healthcare company for a brand or corporate effort)
  • Best Patient Community – Non-Brand Sponsored (Communities created with no direct affiliation to a pharma or healthcare company)

Want to skip ahead? Here are some quick page jumps:

Introducing the 1st Annual Dose of Digital Dosie Awards in Pharma and Healthcare

[UPDATE: Voting is closed. Thanks for your votes.]

Since I launched the Pharma and Healthcare Social Media Wiki more than a year ago, the list has grown to more than 550 total entries. More than 330 of these come directly from pharma and heatlhcare companies. One thing the Wiki has done is helped the countless people who are asking questions like: “Does anyone know of any pharma companies that use Facebook?” Now they’ve got a bunch of examples all in one place. So, thank you all for your contributions to the Wiki.

Pharma and Healthcare Social Media Wiki March Update

As we enter spring (at least in the Northern Hemisphere), it brings the birth of a number of new additions to the Pharma and Healthcare Social Media Wiki. Quite a stretch for a metaphor, I know, but you work with what you’ve got.

This month’s update includes 26 new additions to the wiki bringing the total to more than 535 entries. Some highlights from this month:

  • Five new Twitter accounts
  • Four new Facebook pages
  • Three new YouTube channels
  • …and a partridge in a pear tree…

Social Pharmer at the 2010 e-Patient Connections Conference

I wanted to get the word out via a post, as I’m pretty excited that I can share with you some new information about where I’ll be speaking later this year. More than just speaking, I’ll be chairing the “Social Pharmer” track at the 2010 e-Patient Connections Conference along with Shwen Gwee from Vertex Pharmaceuticals.

Why Cataloging and Calculations Should Be King

Dose of Digital Mini White Paper

norway map

Do you know all of your national capitals?

Quick.

The capital of Norway.

Got it? Stumped?

Stay tuned for the correct answer.

For those of you who learned and remembered this type of information from your grade school days, congratulations. Geography is a tough subject for most of us. There was a time (not too long ago) when it would have been pretty challenging to find the answer to this question if you didn’t learn it at some point in the past and remember it. For those who didn’t know the answer and “Googled” it, accidentally stumbled upon the point of today’s post.

9 Simple Steps to Getting Started in Social Media

Dose of Digital Mini White Paper

It’s clear that more and more companies are getting the green light from their leadership teams to get started in social media. That’s right…you’ve fought long and hard and patiently explained the rationale. You’ve shown examples (including a bunch from the Pharma and Healthcare Social Media Wiki) and statistics and even set out some clear objectives. Whatever you did…it worked. You’ve got the green light. Question is: what now?

When it’s finally time to get started, here are the simple steps you need to follow.

Ockham’s Razor Meets Pharma Marketing

Ockham’s Razor: Pluralitas non est ponenda sine necessitate; “Plurality should not be posited without necessity.” The principle gives precedence to simplicity; of two competing theories, the simplest explanation of an entity is to be preferred. (via Encyclopedia Brittanica).

In the past few weeks, I’ve had the same question from a few different people, so I figured I’d try to answer it here as well. It’s deceptively simple question, but one that has a few marketing traps which anyone could fall into. Here’s the basic question…I’ll paraphrase:

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