Comments on: Are You Reminding Me or Annoying Me? http://www.doseofdigital.com/2010/02/reminding-me-annoying-me/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Wed, 08 Sep 2010 01:12:35 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Robert Sanchez http://www.doseofdigital.com/2010/02/reminding-me-annoying-me/#comment-6240 Robert Sanchez Tue, 02 Mar 2010 17:49:38 +0000 http://www.doseofdigital.com/?p=2227#comment-6240 I'd have to agree that mobile marketers, especially regarding SMS in healthcare, have to walk a fine line between reminding and annoying users. To this end, companies must always respect the MMA guidelines set forth to help control spamming, most importantly those regarding opt-in/opt-out policies. At Globaltel Media we have adapted our SMS messaging platform to everything from appointment scheduling/reminders in healthcare to public safety alert/reporting systems to your standard mobile marketing campaigns. We've found that when companies adhere to these guidelines and respect their end users, they tend to have very high success rates. Thank you for the excellent post! I’d have to agree that mobile marketers, especially regarding SMS in healthcare, have to walk a fine line between reminding and annoying users. To this end, companies must always respect the MMA guidelines set forth to help control spamming, most importantly those regarding opt-in/opt-out policies. At Globaltel Media we have adapted our SMS messaging platform to everything from appointment scheduling/reminders in healthcare to public safety alert/reporting systems to your standard mobile marketing campaigns. We’ve found that when companies adhere to these guidelines and respect their end users, they tend to have very high success rates. Thank you for the excellent post!

]]> By: Jonathan Richman http://www.doseofdigital.com/2010/02/reminding-me-annoying-me/#comment-6133 Jonathan Richman Fri, 19 Feb 2010 00:49:38 +0000 http://www.doseofdigital.com/?p=2227#comment-6133 Hadn't even considered that these could cause people to take more medication than they should. Of course, I'm pretty sure most people ignore these reminders anyway, so it might not be an issue. Overall, these types of reminder services fall flat because they aren't smart. That is, they don't learn about your behavior and alter its own behavior. This is more than technically possible, but does require a little extra investment. PS: how's the study of your device coming along? Hadn’t even considered that these could cause people to take more medication than they should. Of course, I’m pretty sure most people ignore these reminders anyway, so it might not be an issue. Overall, these types of reminder services fall flat because they aren’t smart. That is, they don’t learn about your behavior and alter its own behavior. This is more than technically possible, but does require a little extra investment.

PS: how’s the study of your device coming along?

]]> By: Medad Blog » Blog Archive » Medication adherence and the state of being “normal” http://www.doseofdigital.com/2010/02/reminding-me-annoying-me/#comment-6131 Medad Blog » Blog Archive » Medication adherence and the state of being “normal” Thu, 18 Feb 2010 21:26:21 +0000 http://www.doseofdigital.com/?p=2227#comment-6131 [...] to patients. But as Jonathan Richman of Bridge Worldwide says at his blog Dose of Digital, “Are you reminding me, or annoying me?” In evaluating some of these apps, he found most of the reminder programs to be annoying. [...] [...] to patients. But as Jonathan Richman of Bridge Worldwide says at his blog Dose of Digital, “Are you reminding me, or annoying me?” In evaluating some of these apps, he found most of the reminder programs to be annoying. [...]

]]> By: David Rose http://www.doseofdigital.com/2010/02/reminding-me-annoying-me/#comment-6114 David Rose Wed, 17 Feb 2010 00:35:36 +0000 http://www.doseofdigital.com/?p=2227#comment-6114 The fatal flaw with dumb reminder services is they blindly prompt those who may have ALREADY taken their medications. Not only is this annoying, but it inevitably causes dangerous double-dosing behavior. The fatal flaw with dumb reminder services is they blindly prompt those who may have ALREADY taken their medications. Not only is this annoying, but it inevitably causes dangerous double-dosing behavior.

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