It’s official. The Pharma and Healthcare Social Media Wiki is one year old today. If you’re wondering what it looked like back in February of 2009, you can check out the Wiki Classic. You’ll see that there wasn’t much to it back then with just a handful of links and most categories completely missing any examples. Since then, the list has grown immensely thanks to your contributions. My how things change in a year. The growth of the Wiki certainly corresponds with the growth of social media in the industry and I hope that the Wiki made it easier for people to get their social media ideas approved by showing that others have tried and succeed (legally) in this space.

There are now more than 330 examples from pharma and healthcare companies and about another 180 links to resources from industry observers (e.g., blogs like this one). Grand total: 510 pharma and healthcare social media examples for you to review.

Today I’m adding 35 more items to the wiki.

A few highlights:

• PEER Network from United Therapeutics Corporation
• 6 new Facebook pages including two that have Walls that are open to comments: Acuvue and Zicam
• 3 new YouTube Channels
• 5 new Twitter accounts

You’ll note that I’ve now separated corporate-level Twitter accounts and brand-level Twitter accounts. One other change: I’ve removed iPhone apps for now. I know there are more out there from pharma and healthcare companies than I listed, but I didn’t include many of them. The rationale was that they weren’t “social” by design (nor intended to be). Since that’s the main entry criteria for the Wiki, they didn’t seem to fit. I’m planning  a new home for all these apps in the near future. Stay tuned.

Special thanks to all the contributors to this month’s update including (in no particular order): @arlyi, @roskadigital, @RosettaHC, @shikhvarger, Kru Research, Sam Walmsley, @eileenobrien, @WendyBlackburn, and @davidlrothman. And some extra thanks to everyone who has contributed to the wiki or recommended it to someone over the past year.

Here’s the link to the wiki. Instructions for recommending an addition are on the page:

Pharma and Healthcare Social Media Wiki

If I sent you a note saying that you’d be included in the next update and you don’t see your listing, you’re in the queue for the next one.

Many of you have asked what you can do to support the wiki, as you’ve found it so useful. Well, there are a few things you can do since you asked:

• First and foremost, without your contributions, the wiki wouldn’t be what it is today and it would quickly become outdated. You can submit your recommendations for inclusion (including your own site) using this form.
• Share with your network. Here are some shortcuts: Send a tweet, update your LinkedIn or Facebook status, and/or whatever your preferred means of sharing is. You can just copy and paste this: “Pharma and Healthcare Social Media Wiki. http://su.pr/20M8CB. (via @jonmrich)”
• Write about it. Feel free to blog about the wiki and use some of the examples in case studies or presentations you’re developing.
• Get a badge. That’s right, if you’re listed on the wiki, you can now add a badge to your site to show that you’ve made it to the list. We’ve created a couple of options to choose from. (If you’re not listed and think you should be, see the first bullet above on how to do that.)

Option 1

Copy and paste the code below onto your site:

<form><a href="http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/" target="_blank"><img src="http://d2pa1q4iz3ea7o.cloudfront.net/wp-content/uploads/2009/08/doseofdigitalwikibadge1.jpg"/></a></form>

Option 2

Copy and paste the code below onto your site:

<form><a href="http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/" target="_blank"><img src="http://d2pa1q4iz3ea7o.cloudfront.net/wp-content/uploads/2009/08/doseofdigitalwikibadge2.jpg"/></a></form>

Again, thank you all for your contributions. If you have any suggestions on how to improve the wiki, please let me know.

Possibly related posts (auto-generated):

1. Social Media in Pharma and Healthcare 2010: First Wiki Update of the Year
2. Social Media in Pharma and Healthcare 2009: The Final Wiki Update of the Year
3. Pharma and Healthcare Social Media Wiki June Update