Comments on: Monitor This, Forget That — “The Monitoring Continuum” http://www.doseofdigital.com/2010/02/monitor-this-forget-that-monitoring-continuum/ Improving Healthcare Through Digital Technology -- Effectively using digital technology and social media in pharma and healthcare Sat, 31 Jul 2010 19:02:15 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Pharma eMarketing Round-up Feb 19, 2010 « Impactiviti blog http://www.doseofdigital.com/2010/02/monitor-this-forget-that-monitoring-continuum/#comment-6134 Pharma eMarketing Round-up Feb 19, 2010 « Impactiviti blog Fri, 19 Feb 2010 13:31:03 +0000 http://www.doseofdigital.com/?p=2213#comment-6134 [...] Jon Richman asks on his Dose of Digital Blog – should you be involved in on-line monitoring? [...] [...] Jon Richman asks on his Dose of Digital Blog – should you be involved in on-line monitoring? [...]

]]> By: Jeff Greene http://www.doseofdigital.com/2010/02/monitor-this-forget-that-monitoring-continuum/#comment-6106 Jeff Greene Tue, 16 Feb 2010 01:08:30 +0000 http://www.doseofdigital.com/?p=2213#comment-6106 Jonathan, if I may, in response to this post I'm plugging one I wrote recently: http://bit.ly/bpf3Ld I love your continuum construct. I think @AZhelps might be an example of a pharma exploring monitoring in a more thoughtful way. But .. while there may debate about monitoring the social media, companies absolutely need to mine the social media as a source of genuine insights from patients and care partners. It's a chance to hear honest stories from consumers about their frustrations, fears, and misunderstandings about medications - and these are opinions to which I believe manufacturers need to respond. Jeff Greene HealthEd Jonathan, if I may, in response to this post I’m plugging one I wrote recently: http://bit.ly/bpf3Ld

I love your continuum construct. I think @AZhelps might be an example of a pharma exploring monitoring in a more thoughtful way. But .. while there may debate about monitoring the social media, companies absolutely need to mine the social media as a source of genuine insights from patients and care partners. It’s a chance to hear honest stories from consumers about their frustrations, fears, and misunderstandings about medications – and these are opinions to which I believe manufacturers need to respond.

Jeff Greene
HealthEd

]]> By: Melanie Baker http://www.doseofdigital.com/2010/02/monitor-this-forget-that-monitoring-continuum/#comment-6096 Melanie Baker Fri, 12 Feb 2010 22:14:50 +0000 http://www.doseofdigital.com/?p=2213#comment-6096 I do enjoy seeing real-world applications of our stuff - thanks for including PostRank in the post. :) I am definitely seeing a gradual but steady increase in the kinds of questions I get asked about monitoring, and what is starting to show up more are the "now what?" questions. People are doing social media, they're doing monitoring, and they know there's got to be some use to putting the two together to improve <em>something</em>, but they don't necessary know what or how yet, or what the metrics of "improved" would even be. Of course, since the answers to those questions are going to be highly contextual, people are going to have to make sure they really know (or learn) their space, company, and goals before they can head down that path. I foresee many more questions... :) I do enjoy seeing real-world applications of our stuff – thanks for including PostRank in the post. :)

I am definitely seeing a gradual but steady increase in the kinds of questions I get asked about monitoring, and what is starting to show up more are the “now what?” questions. People are doing social media, they’re doing monitoring, and they know there’s got to be some use to putting the two together to improve something, but they don’t necessary know what or how yet, or what the metrics of “improved” would even be.

Of course, since the answers to those questions are going to be highly contextual, people are going to have to make sure they really know (or learn) their space, company, and goals before they can head down that path. I foresee many more questions… :)

]]> By: Jonathan Richman http://www.doseofdigital.com/2010/02/monitor-this-forget-that-monitoring-continuum/#comment-6078 Jonathan Richman Wed, 10 Feb 2010 03:57:49 +0000 http://www.doseofdigital.com/?p=2213#comment-6078 "Enamored by social media" seems to be the theme lately in so many discussions I hear. I'm with you on that one. Influence is definitely an important factor as well and would be interesting to plot out the two axises. Maybe a topic for an future post. It would be interesting to determine if a tweet from very influential person should carry more weight than a letter from a less influential person. Could be interesting. Thanks for the comment, Ann. “Enamored by social media” seems to be the theme lately in so many discussions I hear. I’m with you on that one. Influence is definitely an important factor as well and would be interesting to plot out the two axises. Maybe a topic for an future post. It would be interesting to determine if a tweet from very influential person should carry more weight than a letter from a less influential person. Could be interesting. Thanks for the comment, Ann.

]]> By: Ann Moravick http://www.doseofdigital.com/2010/02/monitor-this-forget-that-monitoring-continuum/#comment-6053 Ann Moravick Tue, 09 Feb 2010 14:27:53 +0000 http://www.doseofdigital.com/?p=2213#comment-6053 Some great content here about how to gauge the impact of communications. I like your low engagement/high engagement chart. I think we sometimes become so enamored by social media that we forget about the good old fashioned communications that take more effort and build more good will. I do think though there is another axis to the one you present that includes the influence of the person communicating. So, for example, there may be low engagement from the head of FDA when she tweets (if she should ever tweet) about your brand. But, that tweet would certainly carry a lot of weight. Some great content here about how to gauge the impact of communications. I like your low engagement/high engagement chart. I think we sometimes become so enamored by social media that we forget about the good old fashioned communications that take more effort and build more good will. I do think though there is another axis to the one you present that includes the influence of the person communicating. So, for example, there may be low engagement from the head of FDA when she tweets (if she should ever tweet) about your brand. But, that tweet would certainly carry a lot of weight.

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