Comments on: The Best Pharma Products According to Patients

By: Pharma review sites « Pharma 2.0

Pharma review sites « Pharma 2.0 — Tue, 09 Feb 2010 17:41:36 +0000

[...] Social/digital pharma blogger extraordinaire Jon Richman recently wrote a post about “The Best Pharma Products According to Patients” on Dose of Digital. He provides deep analysis about iGuard in particular which has over 2 [...]

By: Jen Ward

Jen Ward — Mon, 08 Feb 2010 04:48:04 +0000

Great post Jon! Fascinating results from I Guard – and very thought provoking discussion by you. One of the components that would be interesting is to include Registry data alongside Patient opinions. Since Registry Data is more controlled and carefully measured, it would help to bring a more scientific perspective the the patient preference data.

By: What Would A Pharma Marketing Champ Do? 9 Imperatives for 2010 | Pharma Marketer

Fri, 05 Feb 2010 21:42:03 +0000

[...] 2. Get outta town. Experience and see what your patients see. What are your patients’ challenges? How could you help? How can you insure that learning is turned into action back in the office? Who should ‘own’ a particular learning or insight and see it through? Pharma and Healthcare Marketers: is listening and learning part of your everyday doings? What are consumers and patients saying about you? your product? your service? What are they saying on twitter? Facebook? patient communities? How are patients rating your brand on sites such as iGuard? (You may also want to read Jonathan Richman’s Dose of Digital blog: The Best Pharma Products According to Patients) [...]

By: Johnson Chen

Johnson Chen — Tue, 02 Feb 2010 22:46:56 +0000

Hi Jon,

Another great post. Thanks for mentioning our site – eHealthMe. I’d like to throw in some info of our site and hope it is useful for the discussion.

Our approach is different from many sites in that we use structured data. How effective it is remains to be seen.

I have compiled a quick eHealthMe version of your sample conditions.
ED:
http://www.ehealthme.com/condition/erection+problems (3 drugs in 547 reports)

Osteoporosis:
http://www.ehealthme.com/condition/osteoporosis (10 drugs in 241 reports)

Sleeping difficulty:
http://www.ehealthme.com/condition/sleeping+difficulty (35 drugs in 2,725 reports)

High blood cholesterol:
http://www.ehealthme.com/condition/high+blood+cholesterol (26 drugs in 4,407 reports)

Depression:
http://www.ehealthme.com/condition/depression (60 drugs in 8,917 reports)

Bipolar, Bipolar 1:
http://www.ehealthme.com/condition/bipolar+disorder (28 drugs, 1,459 reports)
http://www.ehealthme.com/condition/bipolar+i+disorder (16 drugs, 619 reports)

With a growing real time data feed, we are exploring some new ideas in pharma marketing, which overlap with many points discussed on the blog. I would like to further the discussion with interested people.

Thanks,
Johnson Chen
jhaochen AT ehealthme.com

By: Crowdsourcing Vs. Science | Pharma Marketer

Crowdsourcing Vs. Science | Pharma Marketer — Tue, 02 Feb 2010 22:43:01 +0000

[...] latest example of this was just published on the Dose of Digital blog in the post “The Best Pharma Products According to Patients”. In that post, Jonathan Richman reports drug ratings from iGuard.org and says: “…which [...]

By: Mark Davis

Mark Davis — Tue, 02 Feb 2010 17:41:40 +0000

Thoughtful and interesting analysis. The potential FDA applicability is right on target. Thanks for creating such a resource for us all in your wiki.

By: John Mack

John Mack — Tue, 02 Feb 2010 13:16:19 +0000

Jon,

You really have to be careful with these numbers from iGuard. The way you present the data, it appears that the ratings for Viagra, for example, are based on 21,500 responses. This is NOT the case. iGuard says it surveys 21,500 (now 22,000) patients but it does not say how many patients RESPONDED. That is, we do not know what N is in this survey. If it’s the same order of magnitude as comments received (ie, 36), then this is NOT good science nor is it even good “crowdsourcing.”