Social Media Wiki

Pharma and Healthcare Social Media Wiki One Year Anniversary!

It’s official. The Pharma and Healthcare Social Media Wiki is one year old today. If you’re wondering what it looked like back in February of 2009, you can check out the Wiki Classic. You’ll see that there wasn’t much to it back then with just a handful of links and most categories completely missing any examples. Since then, the list has grown immensely thanks to your contributions. My how things change in a year. The growth of the Wiki certainly corresponds with the growth of social media in the industry and I hope that the Wiki made it easier for people to get their social media ideas approved by showing that others have tried and succeed (legally) in this space.

This is a teaser of Pharma and Healthcare Social Media Wiki One Year Anniversary!. Click here to read the full post: (626 words, 2 images, ~2:30 minutes reading time)


10 Sneaky Marketing Tactics You Need to Avoid

Every once and a while, I get approached to write an article for a non-healthcare publication. I like to do these because they help ensure that I don’t get too narrowly focused on healthcare and pharma and lose track of everything else out there in digital marketing. When iMedia Connection asked me to write an article about deceptive digital marketing tactics, I knew it was right up my alley.

The article was just published today as an “In Focus” article, which they do twice a week. That means you can see my mugshot right on the homepage of iMedia Connection if you head over there right now. If you missed it, here’s what you missed…not too exciting, I know.

This is a teaser of 10 Sneaky Marketing Tactics You Need to Avoid. Click here to read the full post: (235 words, 1 image, ~56 seconds reading time)


Are You Reminding Me or Annoying Me?

One of the very first areas I started blogging about on Dose of Digital dealt with medication compliance. After working on compliance challenges for my final two years at AstraZeneca before moving to my current job at Bridge Worldwide, I’d seen pretty much every tactic you could think of to improve compliance. So, this seemed like a natural place to start blogging. You can read my first post on this subject (from back in December 2008): “Glorified Alarm Clocks.”

This is a teaser of Are You Reminding Me or Annoying Me?. Click here to read the full post: (1742 words, 8 images, ~6:58 minutes reading time)


Monitor This, Forget That — “The Monitoring Continuum”

One of the most contentious posts ever on Dose of Digital was my post about social media monitoring for pharma and healthcare. The title alone was enough to set some people off: Pharma Should Forget About Social Media Monitoring. The point of that post was not that everyone should truly forget about monitoring, but that they should forget about it if they don’t plan on doing anything with what they find. In other words, if you’re not going to respond to discussions or don’t have a FORMAL plan to use what you find in some research setting (presumably to inform some brand strategy), then you’re wasting your money. Monitoring for the sake of monitoring or to “see what people are saying about your brand” (my favorite consultant quote) is useless. It’s a bit like getting punched in the face to see if it hurts. I’ll save you the time…it does. On the other hand, if you’re going to punch back (i.e., respond to discussions) or are taking some punches so you can win in the later rounds (i.e., informing future strategy), like Rocky fighting Clubber Lang, then go for it. Monitor all you want.

This is a teaser of Monitor This, Forget That — “The Monitoring Continuum”. Click here to read the full post: (1469 words, 1 image, ~5:53 minutes reading time)


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