For those of you who are really interested in social media in pharma and healthcare, 2009 was a banner year for you. Literally hundreds of new programs were launched, as companies became more comfortable with the idea that it’s possible to use social media in pharma and healthcare.
I like to think a very tiny bit of the credit for the creation of so many programs goes the Pharma and Healthcare Social Media Wiki. Why? As I’ve heard from many people, the wiki serves as a great place to show precedent. When your legal team or CEO balks at the idea of doing anything in social media, you need only point them towards the wiki for examples of all of your competitors doing the very things they oppose. It’s tough to argue with a list of more than 265 examples.
I’m happy to say that we’re starting off 2010 with quite a few additions to the wiki. 25 to be exact. Some highlights:
- 5 new Facebook pages
- 5 new Twitter accounts
- 2 new YouTube channels
- 2 Patient Communities dedicated only to teens
- The “Physician and Nurse Communities” section has been renamed “Healthcare Professional Communities,” as it now includes several pharmacist communities.
As always, thanks for your contributions. It wouldn’t be much of a list without them. Credits for this update go to (in no particular order): @andrewspong, @natbourre, @skypen, @kevinclauson, @nicoleljohnson, @cherylannborne, @arlyi, @eileenobrien, @eyeonFDA, and @pharmaguy.
Here’s the link to the wiki. Instructions for recommending an addition are on the page:
Pharma and Healthcare Social Media Wiki
If I sent you a note saying that you’d be included in the next update and you don’t see your listing, you’re in the queue for the next one.
Many of you have asked what you can do to support the wiki, as you’ve found it so useful. Well, there are a few things you can do since you asked:
- First and foremost, without your contributions, the wiki wouldn’t be what it is today and it would quickly become outdated. You can submit your recommendations for inclusion (including your own site) using this form.
- Share with your network. Here are some shortcuts: Send a tweet, update your LinkedIn or Facebook status, and/or whatever your preferred means of sharing is. You can just copy and paste this: “Pharma and Healthcare Social Media Wiki. http://su.pr/20M8CB. (via @jonmrich)”
- Write about it. Feel free to blog about the wiki and use some of the examples in case studies or presentations you’re developing.
- Get a badge. That’s right, if you’re listed on the wiki, you can now add a badge to your site to show that you’ve made it to the list. We’ve created a couple of options to choose from. (If you’re not listed and think you should be, see the first bullet above on how to do that.)
Option 1
Copy and paste the code below onto your site:
<form><a href="http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/" target="_blank"><img src="http://www.doseofdigital.com/wp-content/uploads/2009/08/doseofdigitalwikibadge1.jpg"/></a></form>
Option 2
Copy and paste the code below onto your site:
<form><a href="http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/" target="_blank"><img src="http://www.doseofdigital.com/wp-content/uploads/2009/08/doseofdigitalwikibadge2.jpg"/></a></form>
Again, thank you all for your contributions. If you have any suggestions on how to improve the wiki, please let me know.
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